If you're like a lot of people, you're probably trying to wrap your mind around mobile marketing. You might even be asking yourself, "What is mobile marketing?"

That's not an uncommon question.

Mobile marketing is the set of techniques and practices that enable organizations to connect and engage with their audience in an interactive manner through any mobile device. In other words, mobile marketing is the process of using mobile websites, apps, banner ads and other mobile tools to connect your business with your prospective customer.

In Go Mobile, the book I co-authored with Jeanne Hopkins, V.P. of Marketing from HubSpot, we take a deep dive into mobile marketing and how businesses can use it to grow their sales and revenue.

Some of the mobile marketing tools we discuss in the book include the following:

• Mobile websites
• Mobile apps
• Mobile paid search
• Mobile display (banner) ads
• Location-based advertising
• Location-based services (e.g., Foursquare, SCVNGR, WHERE, etc.)
• Near Field Communication and BlueTooth (i.e., wireless communication between two devices)
• SMS and MMS (i.e., text messaging)
• 2D codes (i.e., QR codes, EZ codes, Microsoft TAG, etc.)
• Mobile email

If you'd like to download a free chapter from Go Mobile, fill out the form on the right. You'll receive a confirmation email that will include the free chapter from the book. You'll also be signed up to receive our free marketing e-newsletter that's packed with additional marketing tips and techniques. (Of course, we'll never sell your email address and you can unsubscribe at any time.)

You might also be interested in the short mobile marketing YouTube video below. It provides 5 things you can do to get started in mobile markeitng today.

Enjoy.