|| Marketing Magic from The 60 Second Marketer ||

Transcript:

How to design a logo that works.

A logo is the anchor for your brand. It helps define and frame your product or service in the mind of the customer.

Despite this, many logos aren’t given the proper attention they deserve during the design process.

Here are several fundamentals to know about when designing your logo or brand identity:

Pick your color palette carefully. Colors communicate subconscious messages to your customers. Remember, you’ll be living with these colors for many years, so be sure the colors you choose represent the message you’re trying to convey.

Resist the temptation to use trendy typefaces in your logo. What looks contemporary today will look dated tomorrow, so try to use neutral or classic typefaces whenever possible.

Vertical logos are often, but not always, difficult to work with. Most professionally-designed logos are horizontal, which helps when designing stationery, advertising and signage.

If you’re logo will be used in retail signage, design it with that in mind. Subtle colors that look good on a business card often disappear on a storefront.

For every rule in logo or brand identity design, there’s an exception. These are general guidelines to help you get started and to teach you what to look for in good design.

Remember, you’ll be using your logo virtually everywhere, so its almost always worth paying a professional design firm to create your brand identity. A little bit invested today will save you a lot of money in the long run.

The 60 Second Marketer is an online magazine providing tools, tips and tutorials for marketers around the globe.

Transcript:

Marketing Magic from The 60 Second Marketer.

The secret to any successful marketing program is to get inside the mind of your customer.

To prove our point about this, the good people at The 60 Second Marketer have developed a way to read your mind.

We’re serious.

In a few seconds, we’re going to show you some cards.

We’re going to ask you to pick a card.

If all goes as planned, we’ll be able to read your mind and remove the card you’ve picked.

You’ll only have a couple of seconds, so choose your card carefully.

Ready?

Remember to select a card and to focus your concentration.

Here we go.

Okay, now concentrate on your card.

Keep concentrating.

Don’t stop concentrating.

We’re almost there.

Think about your card.

Okay. Get ready.

If all goes as planned, we’ll have removed your card from the cards we showed you earlier.

Ready?

Did it work?

Good.

It proved our point -- that if you can get inside the mind of your target audience, magic happens.

The 60 Second Marketer is a free resource brought to you by BKV Digital and Direct Response. BKV's clients include AT&T, Six Flags and the American Red Cross.

Please allow several seconds for your 60 Second Marketer video to load completely.

If you want, you can forward this video to a friend. Just wait for the video to load, then select the little bullet-point icon on the right side just below the screen. That'll bring up an envelope icon, which is the "forward to a friend" button. Yeah, it's a little complex, but it's still easier than doing your taxes.