According to Jupiter Research, the average business person gets 304 work-related e-mails a week. But 54% of the population believes e-mail is irrelevant. How can you overcome this problem? There are 7 1/2 secrets that you should know about in order to help your e-mail campaigns. If you're not doing all 7 1/2 of them, you're not doing everything you can to ensure your success.
Lisa Cramer, President, Lead Life Solutions
Have you noticed recently that most hotels provide an assortment of pillows on the bed? If you’ve stayed at a Hampton Inn, you may be more aware of it than most. Why? Because Hampton Inn doesn’t believe in just providing value, they go to great lengths to make sure guests know it. They’ve sprinkled ads throughout guest rooms—in the form of little message placards—pointing out the value they deliver. That's good marketing and advice we can all follow.
Chuck Moxley is Vice President of Marketing at Varsity Gold
Solid media pitching skills are honed over time and with much practice. There are some aspects of pitching that are consistent for all media markets. However, there also are distinctions between local and national print media that require different tactics to land the big story. Click the orange button below to examine three ways in which local and national media pitching can be the same - and different.
Carol Rich is an Account Manager with communications 21
Sex is a great attention-grabber – and it is disastrous for ad effectiveness.
Men and women alike are strongly attracted by sex in ads. However, men are so engrossed by the sexual imagery that it sucks up all their attention. So if you want an effective print ad, don't use sexually-charged graphics -- research indicates that it actually makes the ad less effective.
Charles Boyar is Vice President, U.S. Operations, MediaAnalyzer, Inc
TiVo recently announced a partnership with Amazon that will continue to morph the device into a tool that links consumers to the products they see on television. TiVo users will see links to buy products like CDs, DVDs and books that guests are promoting on talk shows. The move highlights TiVo's attempt to shift from being a creator of DVRs to being an advertising innovator.
Businesses are beginning to use Twitter for customer service outreach (e.g. Dell, Comcast). Zappos is using Twitter not only to create stronger relationships with its customers but to build its internal culture. Yes, people are finding business leads and even jobs through tweets.
Are you using Twitter? The 60 Second Marketer is. As is Toby Bloomberg.
Toby Bloomberg is the Founder of Bloomberg Marketing.
Jamie Turner is the Editor of The 60 Second Marketer.
Advertisers can now create a closed loop marketing campaign that hits a consumer at three of the most impactful conversion points…in the mailbox, on their PC and now their mobile phone. Since consumers must opt-in to receive these offers from advertisers, they are far more likely to convert to a sale therefore significantly increasing the campaign’s ROI.
Steven Grey is the Chief Operating Officer of Money Mailer
Imagine this: You go up to a complete stranger on the street and start chatting about a company, a product or a person, without knowing who they are, or his/her perspectives or opinions. Crazy, right? Yes. Read a reporter's recent articles before you pitch them. Get a sense of their reporting style. If you pitch them without knowing their style, you will most certainly fail.
Jan Rasmussen, Senior Vice President, Fleishman-Hillard
Make sure your blog URL is on your twitter profile, your facebook profile, added into Friendfeed, and several other outposts. This helps people discover you who might not have noticed your work before. (Note: Steve Rubel said that to me many months back. He told me that he “discovered” my blog via Facebook. I’ve been a believer ever since.)
Chris Brogan, Author and Consultant, ChrisBrogan.com
LinkedIn announced new functionality for companies to create a profile for their company to provide basic information including your website, company description, industry, number of employees and more. Check out your company profile or add it by visiting www.linkedin.com/companies.
Linda Lindsey, President, BMA Atlanta
Some of the best ideas to grow your sales and revenue are the inexpensive ones. Read through this article called "51 Tips on Promoting Your Business on a Budget" and you'll get the idea. It doesn't take a ton of money to come up with innovative ideas. It just takes a vivid imagination.
You don't have to have a big budget to grow revenues -- just a big imagination.
Use LinkedIn to create a company profile for prospects and potential employees to see.
Add your URL to your Twitter profile, Facebook page and email signature.
Rule #1 in PR: Never Pitch a Reporter You Haven't Followed.
Increase Conversion Rates with Marketing's Triple Play -- Mail, PC and Mobile Phone.
Amazon, Apple and Southwest are Using Twitter to Connect with Customers. Are You?
Did TiVo Kill the 30-Second Commercial? Not Yet, but It's Trying.
Sexually-Charged Graphics Make Print Ads Less Effective, Not More Effective.
You Can Learn a Few Marketing Tips from the Pillows at Hampton Inn. Surprised?
There are 3 Distinctions Between the Local and National Press. Do You Know Them?
The Average Person Gets 304 Work E-mails a Week. But 54% Say E-mail is Irrelevant.
Mobile media is the next big thing. As in bigger than social media. But you can't get started in the mobile media world without understanding the language of the medium. Check out this article that includes the top terms you should know before you launch your next mobile campaign.
The first step to understanding mobile media is to understand the vernacular.
News falls into two basic categories. Hard news is serious, factual and perishable. Soft news often is based on feature-like information, holds personal interest and contains something novel. It's good to know the distinction between the two before you call any journalist.
Know the difference between hard news and soft news before calling journalists.
