Archive for April, 2008

Why Steve Jobs is both a Genius and a Knucklehead.

Wednesday, April 30th, 2008 Posted in Apple, Steve Jobs | No Comments »

Okay, I'm coming clean. First of all, I'm a big fan of most Apple products. And I'm also a fan of Steve Jobs who, by my count, has become a ... Read more..

How to Create an Advertising-free World.

Monday, April 28th, 2008 Posted in Uncategorized | No Comments »

WildTangent is an online game resource that provides free video games to users. They make money two ways: by selling ads that are displayed on its site and by selling ... Read more..

NetFlix Ranked #46 on Fortune Magazine’s Fastest-Growing Company List.

Friday, April 25th, 2008 Posted in Apple, FedEx, Fortune Magazine, NetFlix | No Comments »

Netflix, the DVD-by-mail innovator, was once described as "an ice cube in the sun" by one West-coast investor. But that was 3 years ago and Netflix is still prospering.Fortune recently ... Read more..

Hillary Wins Pennsylvania, But Barack Wins Battle of the Brands.

Wednesday, April 23rd, 2008 Posted in Branding, Presidential Election | No Comments »

Hillary Clinton won Tuesday's primary in Pennsylvania 55% to 45%. It kept her presidential candidacy alive, but it wasn't quite the blow-out she needed to threaten Barack Obama.This primary was ... Read more..

Google and ComScore Not Apples-to-Apples

Tuesday, April 22nd, 2008 Posted in Google | 1 Comment »

Late last week, Google announced a 20% increase in Q1 consumer clicks vs. the same period a year ago. Web tracking firm ComScore had estimated a 1.8% growth. The discrepancy ... Read more..

Yikes! Red Envelope Files Chapter 11.

Sunday, April 20th, 2008 Posted in Uncategorized | No Comments »

One of the best online catalog retailers filed for Chapter 11 bankruptcy protection on Friday. DM News reports that RedEnvelope entered into an agreement with Creative Catalogs Corp. to purchase ... Read more..

Best Practices for Banner Ads

Thursday, April 17th, 2008 Posted in Uncategorized | 1 Comment »

We have a new video up on The 60 Second Marketer website. It highlights the best practices for banner advertising. You can check it out by clicking here: How to ... Read more..

Disney Jumps into Ad Network Game

Wednesday, April 16th, 2008 Posted in Uncategorized | No Comments »

Disney announced today that they're getting into the Ad Network game. As reported by the Wall Street Journal, the business of brokering ads across clusters of web sites has ... Read more..

Delta vs. Northwest: Battle of the Brands?

Tuesday, April 15th, 2008 Posted in Delta, Northwest | No Comments »

Delta and Northwest airlines announced their merger today. The merged airline will be based in Atlanta and will retain the Delta brand. I'm sure there were a lot of logistical ... Read more..

Diva Marketing Website Reports On Social Media Etiquette

Monday, April 14th, 2008 Posted in Social Marketing | 1 Comment »

Atlanta-based Social Media expert Toby Bloomberg recently hosted a marketing round table discussion in New York City. The topic eventually turned to Social Media Etiquette.The good news is that polite, ... Read more..