Archive for May, 2008

What Does Sprint Know About Marketing That You Don’t?

Wednesday, May 28th, 2008 Posted in Sprint | 3 Comments »

I admit it. I may be the only one on the planet who actually reads legal copy.Not all the time, mind you. Just occasionally. But this time, it was worth ... Read more..

Does The Coca-Cola Company Finally Have its Marketing Mojo Back?

Monday, May 26th, 2008 Posted in Uncategorized | 2 Comments »

Remember "I'd Like to Teach the World to Sing"? Or how about "Mean Joe Green"? What about "Polar Bears"?It's been a decade since The Coca-Cola Company created any marketing campaigns ... Read more..

How to Build a Website for Seniors

Thursday, May 22nd, 2008 Posted in Interactive | No Comments »

The seniors market is one of the fastest-growing segments on the internet. But there are some techniques you need to be aware of if you're going to design a website ... Read more..

30% of People Open E-mails Based on Subject Line

Tuesday, May 20th, 2008 Posted in Uncategorized | No Comments »

My kids tell me I'm a bit "odd." They keep repeating that over and over again and, as a result, I've generally accepted the fact that I'm slightly different from ... Read more..

Only 28% of Respondents in Gallup Poll Have Gone Green.

Wednesday, May 14th, 2008 Posted in Uncategorized | No Comments »

A recent study conducted by Gallup indicates that fewer than one-third of the respondents (28%) claim to have made "major changes" in their own shopping and living habits over the ... Read more..

Levi’s Jeans on YouTube

Monday, May 12th, 2008 Posted in Levi Strauss, Viral Video | No Comments »

Levi Strauss has successfully executed what few companies haven managed to accomplish -- that is, to create a viral video that, as planned, gets viewed by millions of people.Many companies ... Read more..

Did the Bayer Brand Blunder?

Wednesday, May 7th, 2008 Posted in Branding | No Comments »

Am I crazy? Or is it completely odd that Bayer AG, the parent company that is responsible for providing us Bayer aspirin, is also the parent company that provides us ... Read more..

Super Bowl Ads to Cost $3 Million for a 30 Second Spot.

Tuesday, May 6th, 2008 Posted in Uncategorized | No Comments »

If you want to get into the Super Bowl game, NBC says it can get you in -- for $3 million.The Wall Street Journal reports that NBC will announce that ... Read more..

What Are Web Analytics?

Monday, May 5th, 2008 Posted in Uncategorized | No Comments »

Have you ever wondered what web analytics are and why they're important? If so, then check out our latest 60 Second Video that answers the question, "What are web analytics ... Read more..