Archive for July, 2008

Dr Pepper Uncovers Research Nugget and Builds New Ad Campaign Around It. Did They Strike Gold?

Thursday, July 31st, 2008 Posted in Dr Pepper | No Comments »

Did you know Dr Pepper is even older than Coca-Cola?Not by much -- Dr Pepper first hit the market in 1885 and Coca-Cola followed the next year in 1886. But ... Read more..

Extended Stay Hotels Tries to go Viral

Tuesday, July 29th, 2008 Posted in Uncategorized | No Comments »

Extended Stay Hotels has taken a risk with a new viral video campaign that can be seen on YouTube.In the spot, a woman goes through an Extended Stay hotel room ... Read more..

Nike Pulls Wieden+Kennedy "Dunk" Ads

Tuesday, July 29th, 2008 Posted in Nike, Wieden+Kennedy | No Comments »

In a previous post on this blog called "Does The Coca-Cola Company Finally Have its Marketing Mojo Back?" I mentioned the wonderful talent to be found at ad agency Wieden+Kennedy. ... Read more..

How to be Interviewed by the Press

Monday, July 28th, 2008 Posted in Uncategorized | No Comments »

I'm watching Richard Brock, Chairman and CEO of FirstWave Technologies be interviewed on a television show right now. (Quick aside -- The TV show won't air until tonight, but I'm ... Read more..

Does Steve Jobs Have Cancer?

Sunday, July 27th, 2008 Posted in Apple, Steve Jobs | No Comments »

Has Steve Jobs cancer flared up again? The short answer is "no," it looks as though he has not had a recurrence.In an article posted on The New York Times, ... Read more..

What Panera Bread and Whole Foods Know About Consumer Behavior that You Should Know, Too.

Thursday, July 24th, 2008 Posted in Consumer Behavior, Panera Bread, Whole Foods | No Comments »

Panera Bread and Whole Foods know something about consumer behavior that the rest of us should keep in mind. They understand that consumer loyalty is strengthened when a company makes ... Read more..

The 10 Forbidden Words in an E-mail Subject Line

Wednesday, July 23rd, 2008 Posted in Email marketing | No Comments »

As you know, email marketing will continue to grow at double-digit rates for the next several years. That said, consumers are beginning to grow weary of in-boxes stuffed with wanted ... Read more..

Growth of Blogs in U.S.

Tuesday, July 22nd, 2008 Posted in Blogs | No Comments »

The new issue of Marketing News just came out and it includes their 2008 Marketing Factbook. If you haven't seen the Marketing Factbook in the past, it's worth checking out ... Read more..

Mobile Marketing Statistics Point to Huge Growth

Monday, July 21st, 2008 Posted in Uncategorized | No Comments »

Just about every day there's new research on mobile marketing and text messaging. There's so much data it can be overwhelming at times.That said, there is a great deal of ... Read more..

Delta, Starbucks and Mobile Marketing.

Thursday, July 17th, 2008 Posted in Delta, Mobile Marketing, Starbucks | 2 Comments »

People traveling on Delta will now be able to use their mobile device to check-in and will receive a boarding pass via their mobile phone. Domestic travelers checking in at ... Read more..