People traveling on Delta will now be able to use their mobile device to check-in and will receive a boarding pass via their mobile phone. Domestic travelers checking in at LaGuardia may simply download their boarding pass off the company website and will be able to proceed directly to the airport security screening area.
Why am I writing about this? And what does it have to do with marketing? Well, as you know from our 60 Second video called “How to Launch a Mobile Marketing Campaign,” mobile marketing will grow by 600% over the next four years.
Delta has now positioned itself at the forefront of that world by being an early adopter of mobile media.
Believe it or not, in just two years, you’ll be strolling down the sidewalk with your GPS-enabled iPhone and it’ll send you a discount coupon for the Starbucks you’re walking by.
I’m not kidding about this. It’s already happening in Asia and Europe. (Which, of course, begs the question — why on earth are we FOLLOWING the lead of other countries? When did that happen? There is an answer to that question, but it’ll have to wait for another day.)
So, anyway, I’d encourage you to get on board with the whole mobile marketing initiative. And, as mentioned, if you’re interested in this subject, check out our video tutorial called “How to Launch a Mobile Marketing Campaign.”