Delta, Starbucks and Mobile Marketing.


People traveling on Delta will now be able to use their mobile device to check-in and will receive a boarding pass via their mobile phone. Domestic travelers checking in at LaGuardia may simply download their boarding pass off the company website and will be able to proceed directly to the airport security screening area.

Why am I writing about this? And what does it have to do with marketing? Well, as you know from our 60 Second video called “How to Launch a Mobile Marketing Campaign,” mobile marketing will grow by 600% over the next four years.

600%!

Delta has now positioned itself at the forefront of that world by being an early adopter of mobile media.

Believe it or not, in just two years, you’ll be strolling down the sidewalk with your GPS-enabled iPhone and it’ll send you a discount coupon for the Starbucks you’re walking by.

I’m not kidding about this. It’s already happening in Asia and Europe. (Which, of course, begs the question — why on earth are we FOLLOWING the lead of other countries? When did that happen? There is an answer to that question, but it’ll have to wait for another day.)

So, anyway, I’d encourage you to get on board with the whole mobile marketing initiative. And, as mentioned, if you’re interested in this subject, check out our video tutorial called “How to Launch a Mobile Marketing Campaign.”

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Time Thursday, July 17th, 2008, 5:55 pm   |   CategoryMobile Marketing  |  RssRSS feed |  CommentRespond  |  TrackbackTrackback

  • Jeff

    Readers / marketers who are looking for a mobile advertising solution might be interested in Dizgo (discounts on-the-go). It’s available here in the US, and allows businesses to generate real-time demand and get customers in the door instantly. More info: http://www.dizgo.com

  • scott kline

    It is very clear that consumers are driven by promotions in the physical world to use the mobile device as a RESPONSE MECHANISM TO INTERACT WITH BRANDS!

    At Adheadz.com, we continue to see Mobile Response rates higher than 15% when Brands run radio, TV and traditional advertising with their Mobile Tag like ‘Text Adheadz to 51684 for More Information”.

    The increase of Mobile Tagging, where marketers add their brands’ Keyword and Short Code (like ‘Text Adheadz to 51684 for More Information”) onto their brochures, collateral and marketing outreach, is similar to the use of URL tagging which happened at the onset of the Internet.

    All the best – Scott

    Scott Kline
    scott@adheadz.com

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