A recent article in Fortune magazine reports that Google is “now at the forefront of a new technology called cloud computing, in which programs reside not on your personal computer but on servers across the internet (a.k.a. the cloud).”

The article goes on to say that Microsoft has devoted significant resources to a similar initiative called the device mesh, which would link all your computer devices and automatically sync them over the internet. One problem for Microsoft is that MSN apparently doesn’t have enough users to make the business model work, which is one of the reasons Microsoft was pursuing Yahoo.

What does this mean for The 60 Second Marketer community? Simply that technology continues to change at a rapid pace and that the marketer that gets caught napping might be left behind.

Monday, August 11th, 2008, 6:43 am   |   Google, Microsoft  |  RSS feed |  Respond  |  Trackback