Who Wins the Olympic TV Spot Competition? Coca-Cola, GE, Visa and Oreo


A report in today’s Wall Street Journal highlights the winners in this year’s Olympic TV Commercial competition.

It looks as though Coca-Cola, GE, Visa and Oreo are coming out victorious, according to a survey by Nielsen IAG.

Winning the Olympic TV Spot competition is a pretty big deal. The price tag for a 30 second spot is around $750,000, although most marketers get a discount by buying bulk. NBC says it has brought in more than $1 billion in advertising revenue from the Olympics, which would make it one of the biggest hauls in Olympic history.

If you want to check out the winning TV spots, visit WSJ.com/Olympics.

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Time Monday, August 18th, 2008, 6:24 am   |   CategoryGeneral Marketing  |  RssRSS feed |  CommentRespond  |  TrackbackTrackback

  • http://mango-use.livejournal.com Krysten Noboa

    Vi è, ovviamente, molto da sapere su questo. Penso che hai fatto alcuni buoni punti in Features anche.

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