Each year, brand consultancy Interbrand releases its study of the Best Global Brands. This year’s study will be released on September 22nd and will feature brands you’re familiar with like Coca-Cola, Google, Starbucks, Nike, Apple, Microsoft, IBM and others.

How does Interbrand measure the value of the brands they feature in their report? They have a complex algorithm they use for their own brand ranking, but a simplified version of it is to take your company’s market capitalization, subtract out the assets and what remains is a simplified version of your brand value.

The argument for this formula is that the money that people would pay above-and-beyond the cost of your hard assets represents the incremental value your brand brings to your company.

If you’re a privately-held company, you can use a similar formula — take the market value of your company, subtract out your assets and you’ve essentially got a simplified version of the same calculation.

For the “Big Daddy” report, keep an eye out here and in other media on September 22nd. Interbrand’s report always gets lots of press.

Have you ever gotten so far behind in your emails that you simply hit the “delete all” button?

That’s called email bankruptcy, and, according to an Atlanta-based radio station, a recent survey reported that 29% of the respondents have, at one time or another, gotten so far behind their emails they just hit “delete all.”

I’ve never been guilty of email bankruptcy, but I can tell you right now I wish there was a “delete” key for all the long, rambling stories I’ve told in meetings.

Darn it, when are they going to invent a delete key for those?

There’s a great, short article on The 60 Second Marketer site called “Finally, a Concise Definition of Web 2.0 That Everyone Can Understand.” It outlines what exactly Web 2.0 is. Better still, it offers additional comments from two interactive gurus — Bob Becker with Becker MultiMedia and Patrick Miller with BKV.

According to Dr. Becker (we call him Doctor ’cause he’s got a PhD, you know), “If you’re just catching on to Web 2.0, sorry … The train that is leaving is Web 3.0. Time now to get on board if you want to be a leader.”

What are your thoughts and comments? Check out the article and let us know.

Veronis Suhler Stevenson’s Communications Industry Forecast predicts that more advertisers will be shifting their budgets towards measurable marketing (read: direct response marketing) in the future.

Other findings from the report include:
• Spending on newspaper dailies, weeklies and their digital ventures will fall 2.4% a year to $55.3 billion in 2012.
• Growth in ad sales will slow for broadcasters, but online ads and payments from cable and satellite providers will lift revenue 3.8% a year to $58.8 billion in 2012.
• Digital downloads will outsell CDs by 2010.

I’m surprised that digital downloads don’t already outsell CDs, but I suspect that figure is based on revenue, not number of downloads sold vs. number of CDs sold.

In any case, as The Bobster once said, “The times, they’re a changin’.”