Archive for September, 2008

How Search Engine Spiders Work

Tuesday, September 30th, 2008 Posted in Paid Search | No Comments »

Most of our gentle readers already know how search engine spiders work, but it never hurts to review some of the basics. What follows is an overview so that you'll have ... Read more..

YouTube Viral Video Comparison: Why Extended Stay Campaign Fails and Why Wii Campaign Succeeds

Thursday, September 25th, 2008 Posted in General Marketing, Marketing Techniques, Viral Video | 6 Comments »

Many marketing directors have given serious thought to launching a viral video campaign via YouTube, HowCast or any of the other online video channels available today. It's an inexpensive way ... Read more..

Will the Bad Economy Kill Social Media?

Thursday, September 25th, 2008 Posted in Social Marketing | 5 Comments »

A healthy economy affects more than just your pocketbook, it affects businesses' abilities to focus on projects that might not have a positive ROI during the short-run. Is social media going ... Read more..

Is the YouTube Wii Commercial the Best Viral Ad Ever?

Tuesday, September 23rd, 2008 Posted in Uncategorized | No Comments »

Viral advertising is difficult because there's no real way to predict whether your idea will succeed or not. But the makers of Wii have a grand slam on their hands. This ... Read more..

Coca-Cola, Interbrand and a Book Called “Branding Only Works on Cattle.”

Tuesday, September 23rd, 2008 Posted in Branding | No Comments »

Once again, Coca-Cola has taken the top spot in Interbrand's list of the world's most valuable brands. As is often the case, IBM and Microsoft followed closely behind. Google had ... Read more..

Maytag Repairman, Geico Caveman and Burger King King Meet at Advertising Week in New York City.

Monday, September 22nd, 2008 Posted in General Marketing, Madison Avenue | 2 Comments »

The Maytag Repairman, Geico Caveman and Burger King King will all be getting more exposure this week in New York City. That's where the annual Advertising Week is being held. ... Read more..

Twitter Reports News Faster than CNN, MSN, NYTimes and MSNBC.

Monday, September 22nd, 2008 Posted in Twitter | 14 Comments »

It's early Monday morning and the Social Media world is hard at work with updates on a luggage scare at JFK. One of our 60SecondTwitter followers sent a Tweet alerting ... Read more..

25 Interactive Definitions You Should Know

Saturday, September 20th, 2008 Posted in Interactive | No Comments »

One of the most popular pages on The 60 Second Marketer site is an article we published a few months ago called "25 Interactive Definitions Every Marketer Should Know by ... Read more..

Dove Hits a Home Run With Their “What Is Real Beauty?” Campaign

Thursday, September 18th, 2008 Posted in Dove | No Comments »

Twenty years ago, Nike hit a grand slam home run with their now legendary "Women's" campaign. Today, it's Dove's turn with a campaign that will surely make it into the ... Read more..

The #1 Mistake in Web Design

Wednesday, September 17th, 2008 Posted in Interactive, Uncategorized | 3 Comments »

In an upcoming "Ask the Expert" column, we'll feature a question that is often asked by people in marketing, which is "What's the worst mistake I can make when I'm ... Read more..