One of the most popular pages on The 60 Second Marketer site is an article we published a few months ago called “25 Interactive Definitions Every Marketer Should Know by Heart.” It’s part of a list compiled by BKV Direct Response and Interactive that includes 75 additional “must know” definitions (Transparency: BKV is a sponsor of The 60 Second Marketer).

Here’s a quick sample of some of the definitions:

Avatar: A virtual “you” on a virtual reality site. With a virtual home, virtual job and a virtual Interactive Term Glossary to read.

Beacon: A snippet of code placed in an ad, on a Web page or in an e-mail which helps measure whether it was delivered to the browser — and helps track actions in general.

Beta: A test version of a Web site or software, prior to final release. A Web designer’s way of testing a site’s wings out in the big scary world.

Cloaking: “Tricking” a search engine into giving a site a higher ranking. Done by giving false content to the search engine’s spider, pretending the site is something it isn’t. This often gets users to visit a site based on a completely fabricated description, only to find that the site contains completely irrelevant — maybe even harmful — content. Ew!

The full article is worth sharing, so feel free to print it out, re-publish it (acknowledging the source, please) or forward it to friends.

Saturday, September 20th, 2008, 7:32 am   |   Interactive  |  RSS feed |  Respond  |  Trackback