It’s early Monday morning and the Social Media world is hard at work with updates on a luggage scare at JFK. One of our 60SecondTwitter followers sent a Tweet alerting everyone to a suspicious-looking package at JFK airport. She’s checked CNN and MSN for the story, but so far there’s been no mention. (According to another 60SecondTwitter follower out of Richmond, the Twitter community is also ahead of the online versions of the New York Times and MSNBC.)

If you’re into Twitter, this is just one more example of the power of social media. That’s not to say that Twitter is going to usurp CNN, the New York Times, MSNBC or MSN any time soon, far from it. It’s simply to say that social media tools like Twitter, Facebook, Del.icio.us and others are evolving quickly and that’s something we should all be aware of.

Right now, in some garage in San Fransisco, Boston, Austin or Atlanta, there are a couple of people hard at work on some evolution of Twitter or any number of other social media tools. Someday, if you’re a marketer, you’ll be using one of these tools to create a dialogue with your existing customers or your customer prospects.

It’s an exciting time in marketing and we’re glad to be on board for the ride. The key right now, if you’re a CMO, an Advertising Director or just an entrepreneur trying to get the hang of marketing, is to stay on top of these evolving tools and to try to use them to generate buzz and prospects for your business.

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