Archive for November, 2008

Alltop is the Internet’s Magazine Rack

Sunday, November 30th, 2008 Posted in Social Marketing | 1 Comment »

Not long ago, Guy Kawasaki helped start a site called Alltop. Alltop is an aggregator that groups collections of websites into topics such as environment, photography, science, Muslim, celebrity ... Read more..

How to Market to a Growing Segment: The Simplifiers

Friday, November 28th, 2008 Posted in Consumer Behavior, General Business, General Marketing | No Comments »

Dr. John Quelch is the Lincoln Filene Professor of Business Administration at Harvard Business School and is known worldwide for his research on global marketing, global branding and marketing communications. ... Read more..

Marketing Tips from The Geek Squad

Tuesday, November 25th, 2008 Posted in Advertising | 1 Comment »

Inc. Magazine is a terrific magazine if you're interested in growing your business. Every issue is packed with great tips on how to increase sales and revenue at small- to ... Read more..

Seth Godin and The New York Times

Monday, November 24th, 2008 Posted in General Marketing | 1 Comment »

The New York Times is arguably the best newspaper in the world, second only to The Wall Street Journal. But The Times is no different than any other newspaper in ... Read more..

Is Terrorism the Biggest Threat to American Business? No, Labor Unions Are.

Thursday, November 20th, 2008 Posted in General Business, General Marketing | 3 Comments »

Let's start by saying that we're not comparing labor unions to terrorists. And we're not making light of the fact that people have died defending our nation from terrorism. But ... Read more..

Five Tips on Using LinkedIn to Grow Your Business

Tuesday, November 18th, 2008 Posted in LinkedIn, Social Marketing | 3 Comments »

Linda Lindsey has been in the marketing and advertising arena for more than 18 years, and recently served as a Senior Marketing Manager for Ricoh U.S.  She is also President-elect ... Read more..

When The 60 Second Marketer Speaks, Steve Jobs Listens.

Tuesday, November 18th, 2008 Posted in Apple | No Comments »

Many of our most avid readers will recall a blog posting we had several months ago called "Why Steve Jobs is Both a Genius and a Knucklehead." In it, we ... Read more..

60 Second Marketer Community Responds to “State Farm” Post

Monday, November 17th, 2008 Posted in General Marketing | 4 Comments »

We know we're doing our job when we stir things up among the marketing community. After all, part of our desire for The 60 Second Marketer is to create a ... Read more..

Has The 60 Second Marketer Gone Off Its Rocker? Perhaps.

Monday, November 17th, 2008 Posted in General Marketing | No Comments »

Last week, The 60 Second Marketer posted a blog entry called "Is Toys R Us the Best Company Name Ever?" It created quite a stir among our loyal reader base. ... Read more..

McCain and Obama Leverage Social Media in 2008 Presidential Bid

Thursday, November 13th, 2008 Posted in Uncategorized | No Comments »

Recently, Forrester Research conducted a study outlining how each Presidential candidate used Social Media during their 2008 campaigns. The chart below highlights the numbers from each candidate's campaign. It offers ... Read more..