60 Second Marketer Community Responds to “State Farm” Post

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We know we’re doing our job when we stir things up among the marketing community. After all, part of our desire for The 60 Second Marketer is to create a community of marketing professionals who share ideas, thoughts, comments and innovations with each other.

Our post last week entitled “Three Lessons You Can Learn from State Farm’s Less-Than-Stellar Ad Campaign” generated several interesting responses.

Here are some responses from two readers on the West Coast who love the campaign:

“I really disagree with your article. I was very attracted to this ad because the song is so catchy and I noticed a lot of posts saying that they cannot stop singing it. State Farm is bringing you the game and it is on Sunday and a lot of the products now get off what they are selling. Have you not noticed that?? It has become a hit commercial also and with good reason. Watch it again and it makes you feel happy and everyone I know has commented on that.” — April in California

“I am one of the writers of ‘Feelin’ Kinda Sunday’ that Frank Sinatra and Nancie Sinatra recorded many years ago and is now being used by State Farm for the NFL Football games on Sunday. I read what you wrote about the commercial and I had to give you my opinion. I thought it was so clever and so creative that they picked that title. It is the fun and happy spirit of Sunday the day that those games are being played and at the end of the commercial one of the players says “I’m So There” and then they talk about State Farm. Haven’t you noticed how the new commercials most of them now do something else other than push the commercial and sometimes after a commercial that has nothing to do with the product they just show the name of what they are selling and that is all? I realize that everyone has their opinions but I got the feeling that perhaps you were a bit out of touch with what is happening in the world of commercials. I know I am speaking for my other two co-writers when I say that we were very happy with both of the commercials.” — Annette, Los Angeles, California

What are your thoughts? What do you think are the strengths and weaknesses of the State Farm campaign?

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Time Monday, November 17th, 2008, 12:41 pm   |   CategoryGeneral Marketing  |  RssRSS feed |  CommentRespond  |  TrackbackTrackback

  • http://Same Maurice

    I agree with the poster. It is a fun and upbeat commercial to watch and one of the players says I’m so there and they continue by saying that State farm is there for you. You missed this completely. By the way the fact that Nancie and Frank are singing makes it even more fun!!!!!!!

  • http://www.pinnaclepromotions.com Rob

    Thank you for publishing an article dedicated to opinions that differed from your own. Keep up the great work! Thanks.

  • http://www.60SecondMarketer.com Jamie Turner

    Thanks, Rob. We appreciate your interest in the site. And we always welcome all opinions, especially if they’re different from our own. Thanks!

  • Bob

    There is no brand connection to this ad. It is very catchy but is not associated by consumers to the brand. I watched this commercial a dozen times before I knew it was State Farm. The ad appeared Superbowl Sunday during a party I attended. After the ad appeared I asked the ten people in the room who the ad was for. NO ONE in the room connected it to State Farm. Most thought the ad was sponsored by the NFL. Great ad with no stickiness.

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