As you’re launching your marketing initiatives for 2009, it’s important to realize that the success of your marketing campaign is directly tied to your success as a business person.

With that in mind, here are a few ideas on what makes a great business person.

A great businessperson…

1. Has the ability to translate complex, detailed data into usable, relevant insights. Remeber, it’s not just about information, it’s about insights from that information.
2. Has the ability, when necessary, to demand action from others. They also have the ability, when necessary, to suggest action from others. (Side note: For every one demanded action, you should have 20 suggested actions.)
3. Has the ability to manage the details so well that the big picture becomes the focus of their efforts. Cover the details first so that you can focus on the big, important, strategic decisions.
4. Understands that sometimes you have to lose the battle to win the war.
5. Understands, above all else, the importance of total honesty in all business dealings.

A successful business person also probably:

1. Works harder than their boss.
2. Uses voice control to minimize drama in tense situations.
3. Has a higher degree of professionalism than most others.
4. Is proactive, not reactive.
5. Avoids surprises.

One other tip that’s more on the motivational side of the equation. Write 3 motivational messages on a yellow stickie and put it on the mirror in your bathroom so you see it every morning and every evening. Make sure 1 of those 3 messages is “2009 Will Be A Stellar Year For Me and My Business.”

Onward.

Thursday, January 1st, 2009, 10:45 am   |   General Business, General Marketing  |  RSS feed |  Respond  |  Trackback