As a marketing professional, part of your job is to stay up-to-date on business news and trends. If you’re looking for big-picture strategy stories, a great place go is Harvard Business School’s Working Knowledge site which features some great business case studies. And, of course, the Wall Street Journal is required reading for any business professional.
For more marketing-specific information, you can visit Seth Godin’s blog, which offers plenty of great postings with a little Seth personality tossed in for good measure. (Random Observation: Seth is the only guy we’ve seen who has successfully used Yellow on his website. For a variety of reasons, it’s a hard color for most web designers to use.)
But what if you’re looking for insights into how business and finance works behind-the-scenes? For example, what if you’d like to know where the $700 Billion bailout is really going? Or why Alan Greenspan might be the most over-rated financial guru ever. Or even what the difference is between the Prime Rate and the T-Bill Rate?
For that kind of information, members of the 60 Second Marketer team turn to The Rollins Financial Blog. We came across the blog because of Rollins’ work with A School Bell Rings, a charity sponsored by the 60 Second Marketer.
The Rollins Financial Blog is written by people who have a knack for explaining seemingly arcane business issues in clear terms that everyone can understand. All of the postings are worth reading, but you might pay close attention to the postings from the Desk of Joe Rollins — he has an irreverent point-of-view about business and government that reveals the way things really work in big finance.
It’s important to stay up-to-date on the latest business news and Harvard Business School’s Working Knowledge, the Wall Street Journal, Seth Godin’s blog and The Rollins Financial Blog are just some of the great blogs available to marketers and businesspeople alike. What are your favorite places for business news and information? Share them with our loyal readers!














Wednesday, January 14th, 2009, 11:31 am | 



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