E*Trade is making some smart moves with a Facebook page they created to leverage their “Baby” TV campaign.
It’s a great example of how a traditionally conservative agency (sorry, Grey Advertising) can knock it out of the park with a terrific campaign. Better still, they’re embracing social media by putting up this Facebook page.
Excellent work, gang! Keep up the good work.














Tuesday, February 3rd, 2009, 6:39 pm | 



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