Comments on: The Top 18 Things to Measure in Your Next Email Marketing Campaign. http://60secondmarketer.com/blog/2009/02/09/the-top-18-things-to-measure-in-your-next-email-marketing-campaign/ The latest tools, tips and techniques in marketing. Get in. Get out. Get back to work. Fri, 10 Feb 2012 13:51:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Jamie Turner http://60secondmarketer.com/blog/2009/02/09/the-top-18-things-to-measure-in-your-next-email-marketing-campaign/comment-page-1/#comment-6662 Jamie Turner Fri, 26 Jun 2009 15:46:42 +0000 http://60secondmarketer.com/blog/?p=633#comment-6662 Hi, Karen. For more information, download the Guru's Guide to Email Marketing from Lyris. There's a link to it in the blog post. It's an excellent resource. Best, Jamie Hi, Karen. For more information, download the Guru’s Guide to Email Marketing from Lyris. There’s a link to it in the blog post. It’s an excellent resource. Best, Jamie

]]> By: karen woodward http://60secondmarketer.com/blog/2009/02/09/the-top-18-things-to-measure-in-your-next-email-marketing-campaign/comment-page-1/#comment-6605 karen woodward Thu, 25 Jun 2009 17:29:11 +0000 http://60secondmarketer.com/blog/?p=633#comment-6605 Good info. Where can I get more information? Good info. Where can I get more information?

]]> By: JamieTurner http://60secondmarketer.com/blog/2009/02/09/the-top-18-things-to-measure-in-your-next-email-marketing-campaign/comment-page-1/#comment-3418 JamieTurner Fri, 24 Apr 2009 14:27:29 +0000 http://60secondmarketer.com/blog/?p=633#comment-3418 Hi, John. The most important thing is your conversion rate (assuming your selling something). Open rate is a dicey figure since many computers report something is opened when it's actually just delivered to your in-box. For our eNewsletter (where we're providing content and NOT selling anything), we focus primarily on click-through rate. So, in order: 1) Focus on conversions (if you're selling something) 2) Focus on click-through rate (if you're just providing content) Good luck! Hi, John. The most important thing is your conversion rate (assuming your selling something). Open rate is a dicey figure since many computers report something is opened when it’s actually just delivered to your in-box. For our eNewsletter (where we’re providing content and NOT selling anything), we focus primarily on click-through rate.

So, in order:
1) Focus on conversions (if you’re selling something)
2) Focus on click-through rate (if you’re just providing content)

Good luck!

]]> By: John Taylor http://60secondmarketer.com/blog/2009/02/09/the-top-18-things-to-measure-in-your-next-email-marketing-campaign/comment-page-1/#comment-3374 John Taylor Thu, 23 Apr 2009 23:03:19 +0000 http://60secondmarketer.com/blog/?p=633#comment-3374 Interesting blog post. What would you say was the most important marketing factor? Interesting blog post. What would you say was the most important marketing factor?

]]> By: JamieTurner http://60secondmarketer.com/blog/2009/02/09/the-top-18-things-to-measure-in-your-next-email-marketing-campaign/comment-page-1/#comment-1449 JamieTurner Tue, 10 Feb 2009 21:44:29 +0000 http://60secondmarketer.com/blog/?p=633#comment-1449 You're right! I can't believe we left that off. Thanks for bringing that to our attention. There really are 19 top things, aren't there! All the best, Jamie You’re right! I can’t believe we left that off. Thanks for bringing that to our attention. There really are 19 top things, aren’t there!

All the best,
Jamie

]]> By: EmailExpert http://60secondmarketer.com/blog/2009/02/09/the-top-18-things-to-measure-in-your-next-email-marketing-campaign/comment-page-1/#comment-1448 EmailExpert Tue, 10 Feb 2009 21:22:08 +0000 http://60secondmarketer.com/blog/?p=633#comment-1448 This is a great list of metrics to analyze on an email marketing campaign. Split testing should always be on the agenda to further refine strategy. This is a great list of metrics to analyze on an email marketing campaign. Split testing should always be on the agenda to further refine strategy.

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