It’s been a pretty good week at the 60 Second Marketer. We started by stating our belief is that these challenging economic times have been a little bit over-stated by the media. Then, we did some homework and uncovered that companies like PepsiCo, Walmart, McDonald’s and Coca-Cola are seeing revenue increases across the board. And now, we’re here to report some additional good news.

According to the Wall Street Journal, H.J. Heinz Co.’s fiscal third quarter net income climbed 11%. “People are coming home and preparing inexpensive meals such as pasta,” Chief Financial Officer Art Winkleblack said. Net income for Heinz Ketchup, Classico pasta sauces and Bagel Bites reported net income for the quarter ending January 28th of $242.3 million, up from $218.5 million a year earlier.

And as if that weren’t good enough, the New York Times reports that box office receipts for the movie industry are up 28% as consumers flock to theaters in an effort to find an inexpensive escape.

All week long, we’ve been reporting the same thing: Yes, things are tough. And yes, we’ll get through this.

The smart companies are exploring ways to re-position their products as “great values” or “cost-effective.” The very smartest companies are seeking ways to benefit now and in the future when America will be bigger and stronger than ever.

So, there you have it. Companies like PepsiCo, Heinz, Walmart and McDonald’s are reporting revenue increases. (Shameless plug: BKV, our parent company, is reporting revenue increases, too. It seems clients really like the idea that BKV’s work typically generates between 4:1 and 10:1 returns on marketing investment.)

Are you one of the companies or individuals who would like to join our list of organizations that refuse to be dragged down by the recession? Then send us a comment or shoot us an email and we’ll add you to the list.

Onward!

Here’s our growing list of companies that are positioning themselves for growth this year:

• Insol
• Kapp Koncepts, Inc.
• PinC Bubble
• Mike Wittenstein
• Southside Broadcasting
• RadioX
• Whitestone Marketing Services
• Spiritus Marketing Directory
• Bella Web Design
• FORTE’partners
• VoiceQuilt.com
• Todd Miechiels + Partners
• SleepytimeStore.com
• Piano Expectations
• Response Mine Interactive
• 60 Second Communications
• 60 Second Online University
• 60 Second Marketer
• BKV Interactive and Direct Response
• A School Bell Rings

Thursday, February 26th, 2009, 8:53 am   |   General Business, Interactive  |  RSS feed |  Respond  |  Trackback