Comments on: Good Economic News: Part 5 http://60secondmarketer.com/blog/2009/02/26/good-economic-news-part-5/ The latest tools, tips and techniques in marketing. Get in. Get out. Get back to work. Thu, 09 Feb 2012 00:24:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: The Trend Is Catching On… « Positive Economic News http://60secondmarketer.com/blog/2009/02/26/good-economic-news-part-5/comment-page-1/#comment-1837 The Trend Is Catching On… « Positive Economic News Mon, 09 Mar 2009 10:57:33 +0000 http://60secondmarketer.com/blog/?p=701#comment-1837 [...] http://60secondmarketer.com/blog/2009/02/26/good-economic-news-part-5/comment-page-1/#comment-1836 [...] [...] http://60secondmarketer.com/blog/2009/02/26/good-economic-news-part-5/comment-page-1/#comment-1836 [...]

]]> By: JamieTurner http://60secondmarketer.com/blog/2009/02/26/good-economic-news-part-5/comment-page-1/#comment-1722 JamieTurner Mon, 02 Mar 2009 20:57:47 +0000 http://60secondmarketer.com/blog/?p=701#comment-1722 Thanks for an insider's look into the workings of a newsroom, Rob. It's good to hear from an industry-insider. Thanks for confirming our point-of-view. Thanks for an insider’s look into the workings of a newsroom, Rob. It’s good to hear from an industry-insider. Thanks for confirming our point-of-view.

]]> By: Rob http://60secondmarketer.com/blog/2009/02/26/good-economic-news-part-5/comment-page-1/#comment-1720 Rob Mon, 02 Mar 2009 19:16:06 +0000 http://60secondmarketer.com/blog/?p=701#comment-1720 What I'm afraid of is that the media is making the situation worse with its ongoing doom-and-gloom reporting. In case anyone is doubtful that the false mantra that "good news doesn't sell" is the true mindset in newsrooms across the country - I am a former TV news producer. It's not that reporters, producers, anchors etc WANT the news to be bad, it's more of a mindset that they've been conditioned to believe. They believe the news HAS to be dramatic - each and every day - or its not NEWS. Drama more than often equals bad news. So if there's even a whiff of something bad in a story, they'll focus on it because they want the attention, and they think that will bring the attention. I don't really know how to solve this problem, except leave the business, which I did. What I’m afraid of is that the media is making the situation worse with its ongoing doom-and-gloom reporting.

In case anyone is doubtful that the false mantra that “good news doesn’t sell” is the true mindset in newsrooms across the country – I am a former TV news producer. It’s not that reporters, producers, anchors etc WANT the news to be bad, it’s more of a mindset that they’ve been conditioned to believe. They believe the news HAS to be dramatic – each and every day – or its not NEWS. Drama more than often equals bad news.

So if there’s even a whiff of something bad in a story, they’ll focus on it because they want the attention, and they think that will bring the attention.

I don’t really know how to solve this problem, except leave the business, which I did.

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