Comments on: Three Reasons Why the New Progressive Insurance Campaign Works Like Gangbusters http://60secondmarketer.com/blog/2009/03/01/three-reasons-why-the-new-progressive-insurance-campaign-works-like-gangbusters/ The latest tools, tips and techniques in marketing. Get in. Get out. Get back to work. Sun, 21 Mar 2010 13:04:36 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: Michael Turner http://60secondmarketer.com/blog/2009/03/01/three-reasons-why-the-new-progressive-insurance-campaign-works-like-gangbusters/comment-page-1/#comment-1780 Michael Turner Fri, 06 Mar 2009 16:35:05 +0000 http://60secondmarketer.com/blog/?p=711#comment-1780 The story of how she ad-libbed her way into landing the part was refreshing. I've attended casting sessions in which some of the actors (perhaps because they'd been burned in the past) refused to ad lib, fearing that their ideas would be incorporated into the script but given to another actor. I can understand their reluctance, I suppose, but I'm glad to see Stephanie Courtney took a chance and threw some ideas out there—and was justly rewarded. The story of how she ad-libbed her way into landing the part was refreshing. I’ve attended casting sessions in which some of the actors (perhaps because they’d been burned in the past) refused to ad lib, fearing that their ideas would be incorporated into the script but given to another actor. I can understand their reluctance, I suppose, but I’m glad to see Stephanie Courtney took a chance and threw some ideas out there—and was justly rewarded.

]]> By: JamieTurner http://60secondmarketer.com/blog/2009/03/01/three-reasons-why-the-new-progressive-insurance-campaign-works-like-gangbusters/comment-page-1/#comment-1717 JamieTurner Mon, 02 Mar 2009 17:17:45 +0000 http://60secondmarketer.com/blog/?p=711#comment-1717 Agreed, Diane. Good point -- They've taken an intangible and made it tangible. Better still, they've done it in an entertaining way. Given how infrequently I watch TV now-a-days, I'm amazed at how these spots have jumped out and etched a positive impression in my memory. Agreed, Diane. Good point — They’ve taken an intangible and made it tangible. Better still, they’ve done it in an entertaining way. Given how infrequently I watch TV now-a-days, I’m amazed at how these spots have jumped out and etched a positive impression in my memory.

]]> By: Diane http://60secondmarketer.com/blog/2009/03/01/three-reasons-why-the-new-progressive-insurance-campaign-works-like-gangbusters/comment-page-1/#comment-1716 Diane Mon, 02 Mar 2009 16:53:29 +0000 http://60secondmarketer.com/blog/?p=711#comment-1716 Another reason the Progressive spots are successful is because they took a relative intangible--insurance coverage-and gave it a concrete image. Sure, it's stupid that customers would be pushing around carts full of boxes labeled Auto, Boat, Home, but putting them in a store gave a place for the entertaining interactions to take place--aside from the typical agent-behind-desk-with-nameplate scenario. Bravo for giving a visual to something that is really a concept. Another reason the Progressive spots are successful is because they took a relative intangible–insurance coverage-and gave it a concrete image.

Sure, it’s stupid that customers would be pushing around carts full of boxes labeled Auto, Boat, Home, but putting them in a store gave a place for the entertaining interactions to take place–aside from the typical agent-behind-desk-with-nameplate scenario.

Bravo for giving a visual to something that is really a concept.

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