Comments on: How to Measure a Social Media Campaign http://60secondmarketer.com/blog/2009/03/10/how-to-measure-a-social-media-campaign/ The latest tools, tips and techniques in marketing. Get in. Get out. Get back to work. Mon, 21 May 2012 02:30:38 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: JamieTurner http://60secondmarketer.com/blog/2009/03/10/how-to-measure-a-social-media-campaign/comment-page-1/#comment-1918 JamieTurner Fri, 13 Mar 2009 10:39:09 +0000 http://60secondmarketer.com/blog/?p=738#comment-1918 Very true, Mr. Franco! The more people do what you suggest, the more CEOs and CFOs will see the value in social media. Very true, Mr. Franco! The more people do what you suggest, the more CEOs and CFOs will see the value in social media.

]]> By: Keith Franco http://60secondmarketer.com/blog/2009/03/10/how-to-measure-a-social-media-campaign/comment-page-1/#comment-1917 Keith Franco Fri, 13 Mar 2009 10:13:11 +0000 http://60secondmarketer.com/blog/?p=738#comment-1917 Great points Jamie -- and all doable. I believe the #1 thing a marketer must do is first define the objective(s) of the campaign, then define what values they want to measure. If there are no defined measurements, there is nothing to quantify. Great points Jamie — and all doable. I believe the #1 thing a marketer must do is first define the objective(s) of the campaign, then define what values they want to measure. If there are no defined measurements, there is nothing to quantify.

]]> By: JamieTurner http://60secondmarketer.com/blog/2009/03/10/how-to-measure-a-social-media-campaign/comment-page-1/#comment-1876 JamieTurner Wed, 11 Mar 2009 12:54:52 +0000 http://60secondmarketer.com/blog/?p=738#comment-1876 Hi, John. What you're talking about sounds very interesting. Care to share your technology/website/information with our readers? The "+/- accuracy of market share generated by conversations" is particularly interesting. Do tell. Thanks, Jamie Hi, John. What you’re talking about sounds very interesting. Care to share your technology/website/information with our readers? The “+/- accuracy of market share generated by conversations” is particularly interesting.

Do tell.

Thanks,
Jamie

]]> By: John http://60secondmarketer.com/blog/2009/03/10/how-to-measure-a-social-media-campaign/comment-page-1/#comment-1874 John Wed, 11 Mar 2009 10:57:24 +0000 http://60secondmarketer.com/blog/?p=738#comment-1874 With regards to the comment left by a Mr Jim Quillen, I have to disagree, at least from our prospective, understanding what conversations are happning about our products and brand are very important. We can also match with a certain +/- accuracy the level of market share generated by conversations on specific products with comparison to competitors. With regards to the comment left by a Mr Jim Quillen, I have to disagree, at least from our prospective, understanding what conversations are happning about our products and brand are very important. We can also match with a certain +/- accuracy the level of market share generated by conversations on specific products with comparison to competitors.

]]> By: JamieTurner http://60secondmarketer.com/blog/2009/03/10/how-to-measure-a-social-media-campaign/comment-page-1/#comment-1855 JamieTurner Tue, 10 Mar 2009 13:47:33 +0000 http://60secondmarketer.com/blog/?p=738#comment-1855 Excellent points, Jim. It's funny -- when you think about it, measuring the "dialogue" is a lot like the old "brand preference" measurements. While "brand preference" is good to keep an eye on, the only thing that really matters is the bottom line. Thanks for your input. Excellent points, Jim. It’s funny — when you think about it, measuring the “dialogue” is a lot like the old “brand preference” measurements. While “brand preference” is good to keep an eye on, the only thing that really matters is the bottom line.

Thanks for your input.

]]> By: Jim Quillen http://60secondmarketer.com/blog/2009/03/10/how-to-measure-a-social-media-campaign/comment-page-1/#comment-1854 Jim Quillen Tue, 10 Mar 2009 13:35:27 +0000 http://60secondmarketer.com/blog/?p=738#comment-1854 I lean towards the latter - while interesting, measuring the dialogue seems to be a lot about nothing. If any marketing campaign is succeeding (social or other) we'll know it because we'll see the sales results. Or the opt-in results. Whatever the goal is. I think it's fine to use a couple of analytics tools "at a glance" to keep a finger on the pulse, but many (most) of the tools I've seen out there are overkill. More work for the mktg staff with very little (no) ROI on those particular types of activities. It's all about the bottom line. I lean towards the latter – while interesting, measuring the dialogue seems to be a lot about nothing. If any marketing campaign is succeeding (social or other) we’ll know it because we’ll see the sales results. Or the opt-in results. Whatever the goal is. I think it’s fine to use a couple of analytics tools “at a glance” to keep a finger on the pulse, but many (most) of the tools I’ve seen out there are overkill. More work for the mktg staff with very little (no) ROI on those particular types of activities.

It’s all about the bottom line.

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