Constant Contact has a variety of helpful tools for email marketers on their website. In one of their white papers, they talk about four things marketers can do to improve or preserve their open rates.

Here are the four tips, as outlined by Constant Contact:

1. Ensure that the name in your “from” line is recognizable; include the name of your business or organization.
2. Use a compelling subject line. Lead with a benefit and try to pique the reader’s curiosity. You want your readers to feel compelled to find out more. For example, “7 Ways to Eat Healthier.”
3. Send targeted emails to specific audiences with content that appeals directly to their needs.
4. Evaluate how frequently you are sending emails. Resist the urge to over-communicate.

Are there any other suggestions that you’d like to add to the list? If so, fire away — our readers would love to hear your suggestions.

Friday, May 8th, 2009, 5:59 am   |   Email marketing  |  RSS feed |  Respond  |  Trackback