Archive for June, 2009

8 Marketing Tips for Business Owners and Entrepreneurs

Monday, June 29th, 2009 Posted in Marketing Techniques | 1 Comment »

Joel Sussman, who is the President of Optimal Marketing Communications, shares some marketing strategies in an excellent blog posting (below) outlining 8 important tips for marketing directors, business owners and ... Read more..

Hubspot Releases State of the Twittersphere Report

Friday, June 26th, 2009 Posted in Twitter | No Comments »

If you're a regular visitor to the 60 Second Marketer, you've heard us mention Hubspot and the fabulous job they do with inbound marketing. In fact, we've featured their Website ... Read more..

The 7 Most Important Items to Include in Your Next Press Release

Thursday, June 25th, 2009 Posted in Public Relations | No Comments »

Today's guest column is written by Todd Brabender, President of Spread The News Public Relations. Have at it, Bob! In recent years there seems to be an increasingly common misconception among many ... Read more..

How VitaminWater, Heinz and Chiquita Create Brand Loyalty with Customers

Wednesday, June 24th, 2009 Posted in General Marketing, Glaceau | 2 Comments »

One of the most consistent problems we see in marketing is a brand's inability to have a conversation with their customers and prospects. By having a conversation with your customers ... Read more..

How to Use YouTube to Promote Your Product or Service

Tuesday, June 23rd, 2009 Posted in Social Marketing, YouTube | No Comments »

There are more ways to use online video to promote your product or service than most people realize. Of course, we're all familiar with YouTube, but did you know about ... Read more..

Mercedes-Benz Launches New, $75 Million Ad Campaign

Monday, June 22nd, 2009 Posted in Marketing Techniques | No Comments »

Mercedes-Benz is launching a new $75 million advertising campaign, according to The New York Times. The new campaign for the car company will run on TV and in print and ... Read more..

Twitter, Social Media and the Second Iranian Revolution

Sunday, June 21st, 2009 Posted in Twitter | No Comments »

Today's New York Times has an excellent article on how Twitter has been used in Iran to allow citizens to communicate with one another. As a marketer, it's important to stay ... Read more..

What’s Your Marketing IQ? Find Out Now.

Saturday, June 20th, 2009 Posted in General Marketing | No Comments »

Not long ago, the 60 Second Marketer created two different Marketing IQ tests that give our visitors the ability to see how they stack up compared to other marketers around ... Read more..

The End of the Unique Selling Proposition

Wednesday, June 17th, 2009 Posted in General Marketing | 5 Comments »

For decades, marketers and businesspeople have focused on developing their USP, or Unique Selling Proposition. The idea was that each and every product has something unique about it that differentiates it ... Read more..

Email Marketing Tips for Business Owners

Tuesday, June 16th, 2009 Posted in Email marketing | 2 Comments »

Experian Marketing Services is a company that provides information, analytical tools and marketing services to businesses who want to target different consumer segments. They've been around for quite some time ... Read more..