What’s Your Marketing IQ?

Not long ago, the 60 Second Marketer team worked with Dr. Reshma Shah at the Goizueta Business School to develop a Marketing IQ test for our website.handweb

Since then, the test has been taken by hundreds of people around the globe, including a number of well-known marketing experts.

There are two tests — one advanced and one intermediate. If you haven’t had a chance to test your marketing IQ, there’s no better time than the present. The tests are designed to help you get a sense of where you stand in terms of your marketing knowledge.

The average score on the intermediate test is a 90. The average score on the advanced test is a 73.3.

What will your score be?

Enjoy!

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Time Monday, June 1st, 2009, 8:10 am   |   CategoryGeneral Marketing  |  RssRSS feed |  CommentRespond  |  TrackbackTrackback


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The 60 Second Marketer is a free online magazine brought to you by BKV Interactive and Direct Response. We try to provide quick updates on the newest tools, tips and techniques in marketing. We also try to accomplish that with a dose of humor or levity. As it turns out, we're pretty good at providing tools, tips and techniques, but we're not actually all that funny. Which would explain why people don't call us "funny" as much as they call us "laughable." Bummer. Our offices, for those of you who are interested, are located in Atlanta (404-233-0332) and Kansas City (913-648-8333). We also have offices on Bora Bora, but they don't have the phones installed yet.

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