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GM Launches Post-Bankruptcy Marketing Push

In an attempt to frame public opinion about their bankruptcy filing, GM has launched a campaign promoting the re-birth of their brand(s).

Click here to watch GM's new post-bankruptcy-filing commercial.

This commercial, created by one of GM’s advertising agencies, talks about the reinvention of General Motors. It’s aspirational in tone, which is probably appropriate for the brand. Whether GM is able to live up to their aspirations is another story, but the gang at the 60 Second Marketer sure hopes they can. Our opinion is that GM needed to implode before they could re-build the company from the inside out.

Let’s hope that 20 years from now, we’re still discussing GM commercials on this blog. That would be good for GM, good for the automobile industry and good for America.

Thursday, June 4th, 2009, 6:00 am | Category General Business, General Marketing | Rss RSS feed | Comment Respond | Trackback

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The 60 Second Marketer is a free online magazine brought to you by BKV Interactive and Direct Response. We try to provide quick updates on the newest tools, tips and techniques in marketing. We also try to accomplish that with a dose of humor or levity. As it turns out, we're pretty good at providing tools, tips and techniques, but we're not actually all that funny. Which would explain why people don't call us "funny" as much as they call us "laughable." Bummer. Our offices, for those of you who are interested, are located in Atlanta (404-233-0332) and Kansas City (913-648-8333). We also have offices on Bora Bora, but they don't have the phones installed yet.