A fundamental reality of business today is that we’re starting to get overwhelmed with data and information. If you’re a marketer and you’re tracking the results of a complex campaign that might combine TV, paid search, social media and email marketing, just looking at a spreadsheet of data can be confusing.

That’s where iCharts comes in. iCharts is a cool, new website that provides businesses a way to show online charts in simple, easy-to-use fashion. What makes the charts so cool is that they’re interactive and can be manipulated on the spot.

The iChart on this page outlines the U.S. Budget and Deficit since 1940. But if you move the little scroll bar at the bottom of the chart, you’ll notice that the chart is dynamic and can change on the fly.

What makes this so cool is that you can embed the charts into your website and provide a more engaging, interactive experience for your visitors.

Take a spin through the iChart website. We think it’s a cool, new tool and we’re pretty sure you’ll agree. We’re already tinkering with ways that we can use iCharts on the 60 Second Marketer website and the 60 Second Online University website. Stay tuned!

Saturday, June 13th, 2009, 6:05 am   |   General Marketing  |  RSS feed |  Respond  |  Trackback