Comments on: How VitaminWater, Heinz and Chiquita Create Brand Loyalty with Customers http://60secondmarketer.com/blog/2009/06/24/how-vitaminwater-heinz-and-chiquita-create-brand-loyalty-with-customers/ The latest tools, tips and techniques in marketing. Get in. Get out. Get back to work. Mon, 21 May 2012 02:30:38 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Jamie Turner http://60secondmarketer.com/blog/2009/06/24/how-vitaminwater-heinz-and-chiquita-create-brand-loyalty-with-customers/comment-page-1/#comment-6544 Jamie Turner Wed, 24 Jun 2009 13:26:54 +0000 http://60secondmarketer.com/blog/?p=1064#comment-6544 I'm in total agreement, Stuart. I'm perplexed when I see copy that's written as though an engineer wrote it (nothing against engineers). In the meantime, since not everyone is using conversational copy, the brands that do have one more thing that differentiates them. Best, Jamie I’m in total agreement, Stuart. I’m perplexed when I see copy that’s written as though an engineer wrote it (nothing against engineers). In the meantime, since not everyone is using conversational copy, the brands that do have one more thing that differentiates them.

Best,
Jamie

]]> By: Stuart Foster http://60secondmarketer.com/blog/2009/06/24/how-vitaminwater-heinz-and-chiquita-create-brand-loyalty-with-customers/comment-page-1/#comment-6542 Stuart Foster Wed, 24 Jun 2009 13:08:49 +0000 http://60secondmarketer.com/blog/?p=1064#comment-6542 I wish more brands would just wake up to the fact that this is so obvious. A brand HAS to have a conversation with its customers. I wish more brands would just wake up to the fact that this is so obvious. A brand HAS to have a conversation with its customers.

]]>