It’s not good to be King right now. Especially if you’re Burger King.

Are you offended by this ad? Click the ad to take our poll on the 60 Second Marketer website.

A new sexually explicit ad for the fast-food chain is drawing fire from the media and bloggers around the globe. The ad (not created by Burger King’s primary ad agency Crispin Porter & Bogusky) features a woman’s face near Burger King’s “Super Seven Incher.”

It doesn’t take much to understand what the ad is intending to do. According to reports in AdAge, a Burger King spokesperson said, “this advertisement is running to support a limited promotion in the Singapore market and is not running the the U.S. or any other markets.”

The 60 Second Marketer has never been a fan of sexually-explicit advertising. We blogged about it previously when we criticized Bob Parsons from GoDaddy for running the world’s worst ads. And we’ve published studies that prove that sexually-explicit ads actually under-perform vs. non-sexually-explicit ads.

What’s your opinion of the new Burger King ads? Was it a mistake for Burger King to allow these to run?

You can tell us what you think in the 60 Second Marketer online poll. Just click Burger King Sexually-Explicit Ad and scroll down to the bottom of the page to register your vote.

Thursday, July 9th, 2009, 6:00 am   |   General Marketing  |  RSS feed |  Respond  |  Trackback