The Truth About Email Marketing

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Simms Jenkins, CEO of BrightWave Marketing, has written a very useful new book called The Truth About Email Marketing. It’s packed with information, tips, and techniques that will help just about any email marketer improve their ROI.EmailIcon

One topic that caught our attention was the importance of subject lines. Oh, sure, we all know a subject line is pretty important, but given some of the cultural trends happening with iPhones and Blackberries, they’re becoming more important with each passing day.

Why? Because so many people sit at traffic lights and delete their non-urgent emails. It’s called Mobile Email Triage and the result is that if your subject line isn’t crafted carefully, it’ll get zapped.

Here are some additional tips and pieces of information outlined in Simms’ book:

  • Email Sign Up Tips: Permission-based emails only get through 75% of the time. So, when people are signing up for your emails, be sure to remind them to add you to their address book or personal white list.
  • Email Purchasing Power: People who buy products advertised in emails spend 138% more than those who don’t buy through email.
  • Customer Acquisition via Email: It costs five to ten times more to acquire a new customer via email than it does to retain an existing one.
  • Subject Line Tips: Seven in ten U.S. Internet users said they judged “From” and “Subject” lines when deciding whether to report an email as spam.
  • Blocked Images: One in five emails is invisible and ineffective due to blocked images. Since you can’t be sure that HTML emails will be viewed with the images displayed, take precautions to ensure that the integrity of the message won’t be lost when the images disappear.

These are just some of the great tips available in The Truth About Email Marketing. If email marketing is something that you’re responsible for or something that you need to know about, this is a book that should be on your bookshelf.

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Time Wednesday, July 15th, 2009, 6:00 am   |   CategoryEmail marketing  |  RssRSS feed |  CommentRespond  |  TrackbackTrackback

  • http://emailmarketingplus.wordpress.com/ Venus

    Good thing found at your blog about email marketing! Welldone! You have placed a good information on your blog. But, I want to talk something more about email marketing. Actually, it is not too easy as it seems. Most of the people are under misconception that collecting email IDs and using a bulk email sender can make you successful. But it is not. What do you think? Actually, most of the businesses these days are not selling one product. They are selling different products for diff. niches and for the different markets. So, in this case they should have the different lists of bulk email IDs. Email Marketing is being difficult in these days. But still experiments are being done by a lot of people and companies. I usually keep on trying the products of the different companies. Now a days, some wonderful products are coming in the market that can give you great earning opportunities. I do not want my comment considered as spam here so will not discuss about my blog, but if you visit my blog then you will find, how I am using different products for my email marketing these days and making a lot Really! When I found your blog about email marketing, It was great one and I could not stop myself writing comment? But, last thing, I want to ask, Do you offer newsletter to your visitors or not? Do you know any kind of program to make effective newsletter? Waiting for reply – Thanks – Regards

  • http://www.60SecondMarketer.com Jamie Turner

    Hi, Venus. Good to hear from you. Yes, we definitely have an eNewsletter that we send out every Thursday. If you click this link, you’ll be taken to a sign-up page: http://60secondmarketer.com/ThankYou/60secondmarketer.html.

    We use Constant Contact for our eNewsletter, although ExactTarget and many, many other companies offer great email marketing tools.

    Thanks!

    – Jamie Turner

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  • http://www.prefix.co.za/ Emarketing

    Good tips. Cant stress enough the importance of the subject line, its first attraction, whether someone is going to open a mail or not!

  • http://www.optin-list-profits.com James Cochrane

    Hi,

    You are correct in stating that a good subject line will make or break an email and whether it will pass through SPAM filters. If it does get through, make sure it’s something your list users will want to click on. Otherwise, the list become no use to you.

    Best,
    Jim

  • http://Linkwheels.com Link Wheels

    Great articles & Nice a site

  • http://www.60SecondMarketer.com Jamie Turner

    Thanks for your kind comments, Link Wheels. You can find a bunch more articles on email marketing on our website’s articles page:

    http://60secondmarketer.com/60SecondArticles/60Secondarticles

    Thanks!

    – Jamie Turner

  • http://www.propellergroup.com Internet PR

    I think the only people getting a decent ROI through email marketing are spammers! and they do so due to volume. Most newsletters are not able to get an ROI on the time spent in building the list in the short run.

  • http://www.zuveevihie.ru Eluttytornele

    Fortunately, we have a lot of really smart women in the business.

  • http://www.60SecondMarketer.com Jamie Turner

    Hi, Internet PR –

    The good news about SPAM is that it’s being blocked in the vast majority of cases. Overall, I think email is a very useful way to generate a positive ROI, in particular when the list is opt-in.

    Best,
    Jamie

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    i have been reading your blog for a bit now, just wanted to say thanks for this. and i have am subscribed to your RSS feed. look forward to reading more from you

  • http://www.60SecondMarketer.com Jamie Turner

    Thanks for your kind comment, OTC Stocks. We work hard to post fresh, relevant content, so it’s always great to see that people appreciate it!

    Best,
    Jamie Turner

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    Good post, nice info. One of my favorite topics, very few good writers out there.

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    You are a incredibly wise individual!

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