Web Analytics Software for Understanding Web Traffic

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A lot of the marketing directors who are part of the 60 Second Marketer community have their own websites or, at a minimum, are responsible for monitoring the traffic to their company’s websites.GooglePage

One of the big questions these marketing directors may have is how to measure website traffic. Or, they might want to know how people are finding, browsing and leaving their websites. Or, how many customer prospects are being delivered by each paid search ad and which pages are the most popular.

If you’d like to see a 60 Second Video on website analitics, be sure to watch our video with an introduction and overview of web analytics software packages. It’ll give you a good 60-second introduction to the basic web analytics packages.

If you’d like to go directly to some of the more popular packages, just click one of the links below:

Are there any other packages we should share with our online community? If so, what would you suggest?

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Time Saturday, July 25th, 2009, 11:45 pm   |   CategoryGoogle  |  RssRSS feed |  CommentRespond  |  TrackbackTrackback

  • http://www.jessekanclerz.com/blog Jesse Kanclerz

    While I haven’t used it myself, Woopra looks like an interesting analytics package. Unlike Google Analytics, Woopra stats are real time, which is really powerful combined with it’s built in live chat feature.

    If you set up the right trip wires (i.e. customer spending a certain amount of time on a page, etc) you could drastically improve your site’s conversion rates.

    http://www.woopra.com

  • http://www.60SecondMarketer.com Jamie Turner

    Thanks for suggesting Woopra, Jesse. I took a quick spin through their website and it does, indeed, look like another great tool. Thanks for the suggestion.
    – Jamie Turner

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