Not long ago, eConsultancy developed a list of the top 10 things to measure in a social media campaign. It’s a brilliant list and we’d encourage those of you reading this to click through to the entire post on the eConsultancy site.
If you’re in a hurry and want the 60-second version, here’s a shortened list of the top 10 ways to measure a social media campaign:
- Traffic in the form of unique visitors and repeat visitors
- Interaction in the form of comments, ReTweets and participation
- Sales generated from a landing page linked to your campaign
- Leads generated from a form on your website
- Search marketing as measured by social bookmarking sites such as Digg and Delicious
- Brand metrics as measured by social media affinity tools
- Public relations tied directly to your social media efforts
- Customer engagement in the form of online and offline involvement with your brand
- Customer retention as measure by your churn rate
- Profits as measured by your P&L
The bottom line: Social media is measurable and has proven to be a valuable tool for marketers around the globe. If you’re a marketer and you’re interested in proving the value of your next social media campaign, then the tools outlined above are for you.