When we write an article or a post that talks about what not to do in marketing, it generates 2 to 3 times the number of clicks than when we write something about what to do.
Some of our most read articles on the 60 Second Marketer and 60 Second Online University sites include the following:
With that in mind, we thought we’d point out that there are two important things to consider when writing a headline for an article on your website or blog.
The first is whether or not it will attract eyeballs.
The second is whether or not it will attract inbound links.
To attract eyeballs, you’ll need to write headlines that a) put the reader’s interest first and b) have a “hook.” Headlines starting with “How to…” “5 myths about…” and “7 Worst Mistakes of…” are some of the most common ways to attract eyeballs.
In addition, you’ll need to write about topics that will attract inbound links.
Inbound links are a key component of the algorithms used by Google, Yahoo and Bing to calculate a site’s authority on the web. When you write relevant posts, other sites link to it, which is one way search engines calculate where to rank your content. (Perhaps this is a relevant post and perhaps you’ll want to link to it, no?)
To recap, there are two important things to keep in mind when writing a headline for your blog:
- Write headlines that put the reader’s interest first and have a hook
- Write about topics that will attract inbound links to improve your SEO rankings
This is not a complete list. There are dozens if not hundreds of other things to know about writing headlines. What are some of your favorite? Share them with our readers!