Moms are a huge emerging market that has captured a lot of attention in the past year.  Whether they are stay at home moms, or busy in the workplace, these “Digital Moms” are getting more tech savvy. Marketers are catching on to this fact, as moms increasingly use internet resources on their mobile handhelds or laptops. Moms are doing everything from bargain hunting to joining product discussion groups through the internet. So how do marketers get to these consumers?

There’s an interesting conference coming up in February ’10 specifically for these web moms  – and for the marketers who want to reach them. They are inviting marketers, “mompreneurs,” social media enthusiasts, industry leaders and leading brands to convene, share, and connect to build relationships. The website states an interesting objective particularly for those involved in marketing.  “This year’s Summit discussions will focus on social media, marketing, networks, and brand building. We will explore what those relationships mean and how we all contribute to social media and our ever-shrinking worlds.”

Sounds like an opportunity for marketers to focus on a specific, but large, growing population.

Follow this link and look at the details.

Saturday, September 12th, 2009, 5:11 am   |   Social Media  |  RSS feed |  Respond  |  Trackback