Apparently, the best way to increase your company’s Twitter followership is to have balls. Beach balls, that is. Severa Corporation found a unique way to lure their website visitors to their Twitter site and sign on as followers. Beach balls in hand, here’s what they did.

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By Zaki Usman, Marketing Director, Severa Corp.

Before the start of summer, I had ordered over 300 branded beach balls to be used for some promotional offer with Severa Corp. While I was sweating out the heat wave with my colleagues in Severa’s Headquarters in Eastern Finland, a light bulb went off…“Hey, how about we use those beach balls to get more Twitter followers?”  We got busy to launch “Follow us on Twitter and win a beach ball campaign.”

We had some inspiring results.

Doubled Follower Count:

By the ninth day after the program was launched, we doubled our Follower count from 4,700 to 9,400.

We have increased the following:

• Meaningful conversations through direct messages
• Frequency of our ReTweets
• Higher website traffic referred from Twitter

And not only that, we started getting genuine followers who contribute to our social network.

Increased Relevant Traffic:

In fact, here are some of our website traffic stats on unique visitors that were referred from Twitter:

In the first week, we had more Twitter traffic than in the last 2 months. With this increase, we also had a slight raise in bounced traffic – which is understandable since we get more “passer bys.”

Raised Conversion Rate:

What’s most interesting is that, people who do stay, end up on our site for 5 minutes (2 minutes longer than before.) This means they are genuinely interested in our offering and that also explains why our conversion rates are higher now as well.

Over all, the Beach ball for Twitter follow has been a successful campaign thanks to my marketing team. Within 9 days we doubled our follower count, we increased relevant traffic and we raised our conversion rate. This really was a good idea to kick start our summer!

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If you want you can follow Severa on Twitter too – perhaps, you may win a beach ball. Also visit TargetInfoLabs and Severa.

Monday, September 21st, 2009, 10:04 am   |   Social Media, Twitter  |  RSS feed |  Respond  |  Trackback