Here goes online ad spending

Time to plan next year’s budget as the fourth quarter of the year approaches. What do you need to be aware of for planning how to spend your ad dollars for 2010?

GroupM has released its predictions for 2010 online ad spending. Here are the numbers, and what they suggest your budget allows for.

Increase online advertising:

Online advertising is expected to account for 15% of global ad spending in 2010, up from 13% this year, according to media buying agency GroupM. This reinforces what many believe:  that marketers are willing to put more of their ad dollars into the Internet.  In the study covering 36 countries, GroupM says it expects nearly $65 billion to be spent globally in online ads next year.

Online ads made up only 3.1% of global ad buys in 2001. Compare that to the U.S. alone, where digital ads will grab 17% of total spending next year, or $24.5 billion. Then consider that compared to 15.4% in 2009, and 13.9% in 2008.

More Search, Video and Mobile Ads:

Many of those dollars will come in the form of search, video and mobile ads, with search increasing its ad spend to 43%, compared to 38% in 2006. “Today, search remains a key driver of digital marketing as advertisers compete to capture a disproportionate share that search behavior represents,” said Rob Norman, CEO of GroupM Interaction.

Mobile Ads are Up:

Mobile ad spending will reach 6%, or $3.3 billion, up from $2.4 billion in 2008.

Display Ads are Down:

Display ads will decline as supply has run ahead of demand in 2009. Display ads will account for 34% of online marketing buys in 2010.

Wednesday, September 23rd, 2009, 7:24 am   |   Advertising  |  RSS feed |  Respond  |  Trackback