Mobile Marketing is just beginning to take off, with some projections showing an increase in spending from worldwide spending of $913.5 million (estimated) in 2009 to $13 billion in 2013. And one aspect of mobile marketing that has huge potential is mobile coupons. Sent directly to the user, these coupons have barcodes that can be scanned at the store. JCPenny, Caribou Coffee, Domino’s Pizza, A&P and others are already successfully using mobile coupons.  Will mobile coupons work for your company?

1. Do your clients carry mobile devices? Consider that in Japan and Korea, over 50 million people use their devices like virtual wallets. Some markets in the US even have 100 percent mobile penetration.

2. Do your stores have device readers? The United States is still growing in the area of mobile devices, but it will need to increase readers that can scan the mobile coupons.

3. Are you willing to spend on mobile development through the recession? Research has shown that in 2008 and 2009, advertising through mobile channels is not decreasing.  Mobile marketing is poised for expansion.

4. Do you like double digit coupon redemption rates? There are reports showing greatly increased redemption of mobile coupons.

5. Do you like data? With mobile coupon tracking, you can know the time of day when coupons are redeemed. You can send out real-time offers to shoppers, give a nudge to impulse buyers, and target carriers in the area of your store.

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a resource: http://bit.ly/mobilemktforecast

Tuesday, September 29th, 2009, 3:54 pm   |   Advertising, Mobile Marketing  |  RSS feed |  Respond  |  Trackback