Writing effective emails for marketing purposes has its challenges. When contacting potential customers (or even steady customers)in an email, you’ll want to take these 5 steps to encourage them to take action.
- Use an attention-getting subject line: Include exciting words, “Freeâ€, or anything that will differentiate your email from all the others your customers receive.
- Explain the problem/need: Educate the recipients on the problem they have, just to be sure they are aware of it.
- Describe solution: Now that they know they have a problem, they want a solution. Tell the recipients what your product will do to help them.
- Explain benefits: Be sure your potential customers know how your solution will benefit them.
- Ask for action: It’s an old saying, but true: “ask for the sale.â€
These five steps don’t need to be elaborate. In fact, the simpler the email, the better. Keep it strong but minimal in words, and powerful in impact.
Wednesday, September 30th, 2009, 8:28 am
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October 26, 2009 at 7:41 am
It is always refreshing to read your posts – thanks again and best regards
February 21, 2010 at 4:53 pm
Follow tip #1 and ratther than a r’eally motivating email’ you’ll get a fantastically ‘de-motivating email experience.’
The word FREE is the one most likely to be blocked by many firewalls and anti-SCAM tools.
Try others like NOW, EXCLUSIVE, OFFER, DEAL and your emails get similar treatment.
This is not the best 60 second tip I’ve seen.
February 21, 2010 at 5:31 pm
Hi, Terry –
Thanks for your input. We really appreciate honest feedback, especially when people challenge our points-of-view.
There’s conflicting evidence about the use of “Free” in the subject line. In one of our early :60 videos, we said “Free” was one of the 5 most forbidden words in an email subject line (supporting your point). But recently, we came across research from Lyris that says “Free” doesn’t get blocked.
Go figure.
In any case, thanks for your honest feedback. When are you going to write a guest post? We’d love for you to write something for our readers.
Best,
Jamie