Writing effective emails for marketing purposes has its challenges. When contacting potential customers (or even steady customers)in an email, you’ll want to take these 5 steps to encourage them to take action.

1. Use an attention-getting subject line: Include exciting words, “Free”, or anything that will differentiate your email from all the others your customers receive.
2. Explain the problem/need: Educate the recipients on the problem they have, just to be sure they are aware of it.
3. Describe solution: Now that they know they have a problem, they want a solution. Tell the recipients what your product will do to help them.
4. Explain benefits: Be sure your potential customers know how your solution will benefit them.
5. Ask for action: It’s an old saying, but true: “ask for the sale.”

These five steps don’t need to be elaborate. In fact, the simpler the email, the better. Keep it strong but minimal in words, and powerful in impact.

Wednesday, September 30th, 2009, 8:28 am   |   Advertising, Email marketing  |  RSS feed |  Respond  |  Trackback