A recent study done at the Nielsen Company found an increase in mobile Web visitors over the past year, and surprisingly, growth in the 13-17 and 65+ age groups comprised the largest growth of the of the total mobile Web audience. Comparing July 2008 with July 2009, here are ways you can use the stats that were found in the research:

1. Know the mobile Web usage audience:

• youth increased 45 percent
• seniors increased 67 percent
• women increased 43 percent
• men increased 26 percent

Men were early adapters, and still make up the majority of mobile users.

2. Know the top Web activity on the mobile device:

Women – a variety of sites, including online shopping and social networking. The top 5:

• People
• AT&T Search
• Horoscope.com
• Target
• MySpace.com

Men – news, sports and online games. Their top five start with a tech news site:

• Gizmodo
• Maxim
• NBA
• IGN
• NFL

Teens – texting, both sending and receiving. The top 5 things teens do on their mobile devices:

• Text Messaging
• Picture Messaging/MMS
• Ringtone downloads
• Instant messaging
• Picture downloads

Saturday, October 10th, 2009, 12:15 pm   |   General Marketing, Mobile Marketing  |  RSS feed |  Respond  |  Trackback