Looking for ways to leverage your social media campaigns? Priscilla of Boston, a bridal retail business, has a new twist. Here is the news from DMNews on how Pricilla’s is getting their bridal customers involved and excited about their product -  as well as having customers further expand the social media campaign.

We’ve divided the story from DMNews into steps you can take with your business.

1. Run a Campaign That Invites User Action: Bridal retailer  is running a social media campaign with the Brickfish social networking Web site. The effort, which launched October 12, runs through November 16 and is called “How does Priscilla of Boston inspire you?”

2. Have a Clear Goal in Mind: Priscilla’s goal is to build awareness of its line of wedding gowns to young women that are members of the social network. The company’s customer demographic is women from their teens to their 30s.

3. Involve Your Customers’ Creativity: Users can enter contests and communicate about various retailers and brands on the social network. This initiative calls young women to create photo collages of gowns that inspire them, along with stories about why they do, for the Priscilla of Boston Web site.

4. Offer a Prize: The grand prize winner will receive a trip to New York to attend the Priscilla of Boston April Runway Show. The runner-up will win a free bridal accessory.

5. Encourage Spreading the Word: The “Most Viral” winner, who shares her entry with the highest number of other consumers, will win a dress.

6. Offer More Free Prizes: Priscilla of Boston is also calling consumers to listen to its bridal show on October 17 on www.brides.com/pob. The show calls listeners to enter a drawing to win additional prizes.

Thursday, October 15th, 2009, 11:14 am   |   Social Media  |  RSS feed |  Respond  |  Trackback