I’m in the process of writing a book with Dr. Reshma Shah about social media. It’s due to come out later next year.

As part of our research, Dr. Shah and I are constantly searching for new technologies that are at the forefront of the way people digest content.

Yesterday, I came across a website called Vook and I’m so enthused about it, I just had to pass it along.

A Vook allows readers to digest the content of a book either on their computer or their iPhone. But here’s the twist — a Vook combines the written word with high-quality video into a single, complete story — all on one screen, without switching between platforms.

The technology is tied into iTunes which has lead some to speculate that perhaps Steve Jobs and Apple are taking a look at this technology for when they release the long-talked-about Apple Tablet.

No matter what, Vook is onto something. I’ve purchased Gary Vaynerchuck’s new book called Crush It and can’t wait to check it out on my iPhone.

Take a look at the Vook website and then you tell us — is this not the way content will be digested in the future?

Wednesday, November 11th, 2009, 3:16 pm   |   Book Review, Marketing Techniques, Social Media  |  RSS feed |  Respond  |  Trackback