Archive for December, 2009

Focus on Just Your Best Customers – Forget the Rest

Thursday, December 31st, 2009 Posted in Branding, Consumer Behavior | 2 Comments »

10 Steps to Create a Successful Brand Smart businesses develop a special brand - a strong personal message that stands for something meaningful in the eyes of their customers.  But how ... Read more..

9 Steps for a Public Relations Plan in 2010

Wednesday, December 30th, 2009 Posted in Marketing Techniques, Public Relations | 4 Comments »

More than ever, entrepreneurs, authors and business owners are turning to the power of PR to boost business and profits. PR and media expert Drew Gerber, creator of www.PitchRate.com, offers ... Read more..

What Walmart Knows About Social Media

Tuesday, December 29th, 2009 Posted in Social Media, Walmart | 6 Comments »

Walmart has learned a lot about social media in the last year. Walmart’s John Andrews, senior manager of emerging media, said in early 2009, "With social media is it about ... Read more..

3 Questions to Ask Before Pursuing Prospects

Monday, December 28th, 2009 Posted in General Marketing | No Comments »

By Stephen J. Bistritz As the new year approaches, your thoughts turn to getting more business in 2010. No matter where you are in the marketing cogs, your selling ability is ... Read more..

Google Search Times 4

Saturday, December 26th, 2009 Posted in Google, Paid Search, SEO | No Comments »

Need to compare products while searching the web? Want to look at your competitors’ sites side-by-side? Here’s a website for you. http://googlegooglegooglegoogle.com/ Google provides four windows for quadruple searching capabilities. It’s still ... Read more..

Merry Christmas and Happy Holidays from 60 Second Marketer

Friday, December 25th, 2009 Posted in General Marketing | No Comments »

We wish you and yours a day of happiness and joy. ++++++ Read more..

NORAD’s Santa Tracker Was a Big Mistake

Thursday, December 24th, 2009 Posted in Advertising, Marketing Trivia | 1 Comment »

Santa Using Social Media, Too Here’s a marvelous story from CNN that reminds us of an important marketing concept: If you’re going to have an error in your ad, make it a ... Read more..

4 Ways Twitter Improves Website Exposure

Tuesday, December 22nd, 2009 Posted in Murnahan, Twitter | No Comments »

Our 60 Second Marketer friend Mark Aaron Murnahan has just published a book called Twitter for Business: Twitter for Friends. The book is a handy companion if you are tweeting, ... Read more..

Help Customers Find You on Google Maps for Free

Monday, December 21st, 2009 Posted in General Marketing, Google, Marketing Techniques | No Comments »

How are your customers finding you? If you’re a brick and mortar business, here’s a way to get Google users to your doorstep. Google offers a way for you to enter ... Read more..

Google’s New BrowserSize Tool Lets You Test the Dimensions of Your Website.

Friday, December 18th, 2009 Posted in General Marketing | No Comments »

I keep waiting for Google to get evil. You know -- the way most large, monopolistic corporations do? But they continue to surprise me with their general non-evil-ness. In fact, ... Read more..