YouTube Insights Provides Data on Who’s Watching Your Videos

There’s a great tool out from YouTube called YouTube Insights that provides exceptional data on who’s watching your videos and what their demographics are.

If you’re a “How To” content producer like the 60 Second Marketer, then you’d probably be interested in gathering statistical data on viewership trends and the popularity of your videos.

Implications for Marketers:

For the past 100 years, marketing was all about strategic thought and creative execution. Today, marketing is about statistics and analytics. Point in fact — BKV Digital and Direct Response, the parent company of the 60 Second Marketer, often hires math and statistics majors, not the business and marketing majors of years past.

As a marketer, it’s important to keep this in mind. After all, the future of our industry is in the hands of data junkies, not creative types. (Ouch! As a creative type, it pains me to write that.)

Click on the video here for a quick tour of YouTube Insights. Then visit your own YouTube channel and check out your data.

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The 60 Second Marketer is a free online magazine brought to you by BKV Interactive and Direct Response. We try to provide quick updates on the newest tools, tips and techniques in marketing. We also try to accomplish that with a dose of humor or levity. As it turns out, we're pretty good at providing tools, tips and techniques, but we're not actually all that funny. Which would explain why people don't call us "funny" as much as they call us "laughable." Bummer. Our offices, for those of you who are interested, are located in Atlanta (404-233-0332) and Kansas City (913-648-8333). We also have offices on Bora Bora, but they don't have the phones installed yet.

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