There’s a great tool out from YouTube called YouTube Insights that provides exceptional data on who’s watching your videos and what their demographics are.

If you’re a “How To” content producer like the 60 Second Marketer, then you’d probably be interested in gathering statistical data on viewership trends and the popularity of your videos.

Implications for Marketers:

For the past 100 years, marketing was all about strategic thought and creative execution. Today, marketing is about statistics and analytics. Point in fact — BKV Digital and Direct Response, the parent company of the 60 Second Marketer, often hires math and statistics majors, not the business and marketing majors of years past.

As a marketer, it’s important to keep this in mind. After all, the future of our industry is in the hands of data junkies, not creative types. (Ouch! As a creative type, it pains me to write that.)

Click on the video here for a quick tour of YouTube Insights. Then visit your own YouTube channel and check out your data.

Wednesday, December 16th, 2009, 10:50 am   |   General Marketing, YouTube  |  RSS feed |  Respond  |  Trackback