Amazon Pay Phrase Makes Checking Out Easy

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big saleTired of constantly entering your shipping and credit card information into websites? Amazon has a solution.

Amazon has a new way to check out of Amazon across the web. When you see the Pay Phrase box at a check-out, you simply type in your Pay Phrase. Your credit card and shipping address is already tied to the Pay Phrase, and your order is done. Click to see a demo at Amazon, and watch the short video.

The phrase is supposed to be easy for your family to remember, but not so easy for the bad guys to figure out (or in my case, 11 year olds who like to buy stuff online). You are asked to enter a PIN during the transaction, so the double secret confirmation is still there.

Looks like a great way to up your conversions, since check out is so easy for your online customers.

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