Archive for January, 2010

How to Verify an Email Address Using Linkedin

Friday, January 29th, 2010 Posted in LinkedIn | 2 Comments »

By James Snider Have you ever tried to contact someone but were not sure if you had the email address right?  You guessed “First Name dot  Last Name at Company Name ... Read more..

Marketers: Does Your Loyalty Program Stink?

Thursday, January 28th, 2010 Posted in General Marketing, Marketing Techniques, Public Relations | No Comments »

[caption id="attachment_2273" align="alignright" width="158" caption="Do your customers love you?"][/caption] A study done by The Chief Marketing Officer (CMO) Council looked at how marketers are using customer loyalty programs to keep their ... Read more..

Two Tips for Getting New Clients

Wednesday, January 27th, 2010 Posted in Marketing Techniques | 2 Comments »

Truly successful salespeople are constantly refining their skill and adjusting their sales pitch to fit the time and needs of their prospective clientele.  With the dawn of a new year, ... Read more..

How to Custom-Design Your Blog Layout

Tuesday, January 26th, 2010 Posted in Blogs, Design | 1 Comment »

We get a lot of questions about the look and feel of the 60 Second Marketer website and blog. The general consensus is that people like the clean, uncluttered layout ... Read more..

Series: From Social Media to Social Business: 5) Five Questions to Ask Before Getting Started in Social Media

Tuesday, January 26th, 2010 Posted in General Marketing, Social Media | 1 Comment »

By Christopher Carfi, entrepreneur and CEO of Cerado, Inc When venturing down the social path, it seems for some reason that the natural inclination is to jump right in and start ... Read more..

Profitable Digital Magazine Publishing

Tuesday, January 26th, 2010 Posted in Digital Magazines, General Marketing | No Comments »

The business model for magazines is changing rapidly, according to Joakim Ditlev, Director of Operations at ZMags.com. So grab your keyboard, load up your digital publishing software, and click to ... Read more..

Coke’s Secret Recipe Revealed: Global Marketing Mixes Social Media and World Travelers

Monday, January 25th, 2010 Posted in Coca-Cola, Social Media | No Comments »

Start with a strong, globally recognized brand. Add online consumer interaction, three energetic travelers, one fabulous website, 206 countries, 365 days, mix with happiness, and there you have it: Coca-Cola’s ... Read more..

Series: From Social Media to Social Business: 4) ROI and Social Media

Monday, January 25th, 2010 Posted in General Marketing, Social Media | No Comments »

By Christopher Carfi, entrepreneur and CEO of Cerado, Inc What are the ROI and other metrics organizations should be putting in place to address social business activities? We’ve seen organizations ... Read more..

Series: From Social Media to Social Business: 3) Turning “Social Media” into “Social Business”

Friday, January 22nd, 2010 Posted in Social Media | No Comments »

By Christopher Carfi, entrepreneur and CEO of Cerado, Inc Churchill famously stated, “Now this is not the end. It is not even the beginning of the end. But it is, ... Read more..

Series: From Social Media to Social Business: 2) How Social Media Creates Social Currency

Thursday, January 21st, 2010 Posted in General Marketing, Social Media | No Comments »

By Christopher Carfi, entrepreneur and CEO of Cerado, Inc Within social media, there is a form of “social currency” that flows between their members.  Douglas Rushkoff  (http://rushkoff.com/articles/articles-and-essays/whats-next/) defines “social currency" ... Read more..