Here’s a company that has taken Mobile Marketing into an interesting direction. Predicto is the largest paid mobile community, allowing its 2 million subscribers to make predictions about American culture by texting in votes regarding the pulse of entertainment and world affairs. For each question disseminated to subscribers, thousands of participants respond via mobile phone or on Predicto.com for the chance to win prizes ranging from $50,000 to dates with celebrities. Prizes come from companies such as Walmart, Amazon, and Chili’s.

Here’s an example of their stories that subscribers can enter their prediction, with results below:

PETA’s Unauthorized Use of Michelle Obama’s Photo and Capitalizing on Gilbert Arenas’ NBA Suspension

Media Savvy or Mistake?

In addition to Weatherproof Garment Company debuting a billboard in Times Square today with an unauthorized image of President Obama, PETA has also launched an anti-fur campaign this week featuring an unauthorized image of Michelle Obama. Furthermore, PETA is also capitalizing on the suspension of Washington Wizards player Gilbert Arenas by featuring an ad with his image, despite the fact that the NBA player was recently suspended for pulling a gun in his team’s locker room.

So will these intended publicity stunts have ramifications and will the ads be pulled? Or will the Obama’s predilection for the limelight allow for PETA to continue using Michelle in their campaign?

According to Predicto users, 74% of Americans believe PETA will yank the ad featuring Michelle Obama’s image used without her permission.

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Monday, January 11th, 2010, 12:21 pm   |   General Marketing, Mobile Marketing  |  RSS feed |  Respond  |  Trackback