The business model for magazines is changing rapidly, according to Joakim Ditlev, Director of Operations at ZMags.com. So grab your keyboard, load up your digital publishing software, and click to read Profitable Magazine Publishing: Your guide to generating revenue with digital magazines.

Here are 60 second’s worth of highlights of Joakim’s free digital magazine:

• More and more magazine publishers are giving away free content to gain traffic, and ultimately generating more income from digital advertising sources.
• Catching the reader’s attention is important with digital magazines in order to build more revenue streams. Videos, animations, games, and polls are some of the advantages that digital magazines have for gaining interaction from readers.
• You can increase the traditional revenue sources of magazines, selling ads and selling magazines, by counting on at least 10 times the revenue sources, including:
  • Ads of broader topics
  • Renting your user database
  • Selling analytics
  • Selling content-related products
• With digital magazines, you have digital metrics that can be used to sell more advertising.
• What’s the ROI? Additional yearly revenue generated with the online version of a magazine is on average close to three times the start-up investment.

With the rapidly changing online environment, it becomes apparent that the readers are where the monetizing comes in. Check out Profitable Magazine Publishing and jump on in.

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ZMag’s roots are in digital publishing where the company has long been recognized as an innovator. Since its founding in 2006, ZMags has helped 2,500 organizations in 50 countries engage readers online.

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Tuesday, January 26th, 2010, 1:30 am   |   Digital Magazines, General Marketing  |  RSS feed |  Respond  |  Trackback