What does a company do after watching its sales fall for a year?

Anheuser-Busch shows naked people.

The new Bud Light Clothing Drive commercial is hilarious. Check out the ad:

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It doesn’t fit in the new campaign reported by The New York Times, though. According to them, Anheuser-Busch intends to run nine commercials that will take up five minutes of air time on the Super Bowl, abandoning the “drinkability” promotion they ran last year. Of the nine spots, five are scheduled to be devoted to unveiling a new theme for Bud Light, “Here we go.”

I like the naked people spot, whether it fits in the new campaign or not. It’s funny, it’s not very tasteful, and it’s clever.

Makes me wonder whether we ought to have a clothing drive here at The 60 Second Marketer.

On second thought, scratch that.

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Monday, February 1st, 2010, 7:15 am   |   Advertising, Budweiser, General Marketing  |  RSS feed |  Respond  |  Trackback