Biggest Loser in the SuperBowl: GoDaddy, with Yet Another Bad Commercial

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Once again, GoDaddy embarrasses itself with an awful commercial on this year’s Super Bowl. What’s up with these guys? Every year, they foist a horrible commercial onto America and this year was no exception. C’mon GoDaddy. Don’t you have anything better to do with your money?

Once again, GoDaddy embarrasses itself with commercials that are not only off-target, but in poor taste.

If you want to take chances, then do what Doritos did. Or what Coca-Cola did. Or what The Who did. But to create embarrassing commercial after embarrassing commercial year after year is just … sad, really.

The days of a slew of incredibly wonderful commercials throughout the Super Bowl may be over, but do you really have to push your middle-school-mentality commercials on the adults watching the game? There’s no excuse for spots that bad — and that poorly targeted.

Sure, if you were selling video games to 13 year-old boys, it might be understandable. But you’re selling hosting space to America. And America is over your poor taste.

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Time Sunday, February 7th, 2010, 9:38 pm   |   CategoryGeneral Marketing  |  RssRSS feed |  CommentRespond  |  TrackbackTrackback

  • http://@ciqua ciqua

    AMEN!! My sentiments EXACTLY!! thank you for posting that! hope someone related to the marketing campaign reads this!

  • http://www.60SecondMarketer.com JamieTurner

    Thanks for your thoughts, Ciqua. I saw one Tweet from someone else that said, “I’ve never felt so sorry for a spokesperson than I do now for Danica Patrick. How embarrassing.”

    I couldn’t agree more.

  • http://www.flexmarketingsolutions.com Jeff Wolfe

    Very well stated! GoDaddy was by far the biggest loser of the night. It was bad enough to see one GoDaddy commercial, but what did we do to deserve two of them?

    Of course, GoDaddy will be remembered for their advertising tonight (which is one of their objectives), but I believe it’s best to be remembered for providing value to their customers and not for alienating them.

    Perhaps their advertising was meant to be a weak attempt at humor, but I found nothing funny in the commercials.

  • james

    Who cares….we already have kids watching commercials about Viagra, male enhancement, etc, and wonder why all the kids are pregnant…..Does no one think young kids watch sports anymore???? What do you tell your kid about Erectile disfunction….better yet..why should you have to?

  • http://www.stephdewitt.com Stephanie

    Couldn’t have said it better myself! I am so glad that there are other responsible marketers out there who agree with me! Get over it GoDaddy! Are your products/services that poor that you have to revert to chauvinistic garbage just to get people to pay attention?? LOVED the Doritos spots, super funny and clever. Take notes GoDaddy. Shame on you.

    Stephanie

  • http://www.60SecondMarketer.com Jamie Turner

    Thanks, James, Jeff and Stephanie for all your comments. It’s great to see so much activity around this topic.

    Poor Danica Patrick. She must be embarrassed by all this. Unfortunately, I think Bob Parsons, the CEO of GoDaddy, is oblivious to the negative effect this has on his brand.

    By the way, I’m sure there’s data that says GoDaddy’s early growth was attributable to these outrageous commercials. But GoDaddy is no longer a start-up targeting young IT professionals. It’s now a mainstream company and needs to start acting like one.

    One last thought — Bob Parsons is a multi-millionaire because of the growth of GoDaddy. When is he going to start giving back by acting like a statesman instead of an adolescent? Whenever that happens, it won’t be soon enough.

  • http://cloudythoughts.com Jon

    I think what’s being ignored by those of who only see this as embarassing and negative is that as little as 5 years ago there was no Godaddy brand. Precisely because of Godaddy’s willingness to step into the public spotlight they now garner over 35 million customers (domain names).

    In short, what would not work for GE or AT&T is precisely what it take for a small company like Godaddy to break through the noise of modern culture and be noticed.

  • http://www.60SecondMarketer.com Jamie Turner

    Your point is a good one, Jon. And I don’t necessarily disagree — I’m actually in favor of outrageous advertising as a way for a small company to break through the clutter.

    But once you’re an established brand with hundreds if not thousands of employees, you owe it to yourself and your employees to take the high road instead of the low road.

    My two cents.

  • http://www.60SecondMarketer.com Jamie Turner

    By the way, for a follow-up post on all this, you can click here:

    http://60secondmarketer.com/blog/2010/02/08/danica-patrick-godaddy-commericals/

    Thanks.

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